Business Wednesday, May 27

One user said ‘dark spots started to fade and my skin felt more hydrated after a few weeks’ of using Dr Sam’s serum, which helps to reduce the appearance of pigmentation caused by heat and UV exposure

With the UK currently in the midst of a heatwave, some of us may be unaware that over time, heat and UV exposure can cause pigmentation to the skin. Other common daily triggers include pollution, inflammation, and hormonal shifts.

The beauty industry is a crowded marketplace, so when we have a skincare concern, it can be tricky to know which products are actually worth the investment. Now, skincare expert Dr Sam Bunting’s new £64 Flawless Brightly Pro Serum has launched – and fans have been sharing their results.

According to the brand, this product is a next-generation serum proven to fade brown spots by up to 62% within eight weeks and deactivate the zombie cells behind skin discolouration. Dr Sam Bunting explains: “Pigmentation behaves in a very unpredictable way so traditionally it has been hard to treat.

“It isn’t just a skin surface issue; it is a complex cellular response. Even after successful treatment, a single afternoon of unprotected sun can trigger the skin to remember its old pigmentation patterns, undoing months of work.

“I knew I had to create a solution for the millions of people who suffer with pigmentation. A product that could be used to tackle all nine biological pathways and, at the same time, help avoid the rebound phenomenon.

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Shop the Flawless Brightly Pro Serum at Dr Sam’s

“Flawless Brightly Pro does just that. It’s a breakthrough, single serum that supports skin through each of the key stages of pigmentation development.

The Flawless Brightly Pro’s vegan formula is fragrance-free and won’t clog pores, working to fade the appearance of three types of existing pigmentation, including UV damage, post-acne pigmentation, and hormonal pigmentation.

For those wondering how the clever product works, the formula combines 10 per cent azelaic acid to help calm inflammatory signalling. This combines with other ingredients such as arbutin and niacinamide – to name but a few – to regulate melanin production and reduce the transfer of pigment to the skin.

Elsewhere, at LookFantastic there’s the Eucerin Anti-Pigment Dual Face Serum for Pigmentation and Dark Spots 30ml which has been cut in price from £48 to £36. It helps to promote a more even-looking skin tone and minimise the appearance of dark spots.

A more budget-friendly option is available at Amazon in the form of The Ordinary’s Alpha Arbutin 2% + HA which costs £18.50. Improving radiance and evening skin tone, the product also reduces the prominence of dark spots.

Dr Sam Bunting’s Flawless Brightly Pro Serum has left skincare fans impressed with the results. One fan who listed their age as being ‘over 54’ said: “I’ve been using Brightly for some time now, so at last renewal I decided to try this new one. I think it absorbs quicker so you’re ready straight away for the moisturiser.

“I use 2 out of 3 days at the moment and have had no reactions. Think I’ll be sticking with this one in my routine now.”

Meanwhile, another shopper on the Space NK website – where the product is also sold – said they’d only been using the serum for ‘a few weeks’ before seeing results, writing: “Brighter Skin – I’ve been using Dr Sam’s Flawless Brightly Pro Serum for a few weeks and I’m quite impressed with how much brighter my skin looks. It feels lightweight and absorbs quickly without any sticky residue, which I like in a serum.

“My complexion looks a bit more even and less dull, especially in the mornings. It’s on the pricier side, but a small amount goes a long way, so I think it should last quite a while.”

A third said on Dr Sam’s website: “I saw a difference after a few weeks, dark spots started to fade and my skin felt more hydrated.”

It is worth noting that some reviewers expressed they’d had an issue with the product’s pump, with one commenting: “Can’t get anything out of it, but after the review I was contacted by the team who told me how to make it work (basically whack it a number of times then pump until it came out).

“It now works. Will let you know about the product once I’ve used it for a while.”

Despite this, for those in the market for a dark spot serum the product has been designed to fit seamlessly into existing beauty routines, meaning it can be worn with both SPF and makeup. Suitable for all skin types, it can be used during pregnancy and can also be worn by those with sensitive and acne-prone complexions.

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