Boots has slashed 25% off PRAI’s range and one of their biggest fans is my mum – who says she has ‘no fine lines or discolouration’ since using
As a beauty writer, I come across countless products that promise to smooth fine lines and deliver firmer-looking skin – but one area that often gets forgotten is the neck. Ironically, it wasn’t my job that introduced me to a brand focused on that exact concern, but my 69-year-old mum.
She told me she’d found a skincare range she described as ‘incredible’ for her neck and décolletage – and after seeing the results myself, I understood why. The brand in question is PRAI Beauty, best known for its targeted treatments designed specifically for the delicate neck area.
Even better, beauty fans can currently it for less, as Boots is offering 25% off selected PRAI products for a limited time. Among the discounted products is the new Ageless Throat & Décolletage Serum, the latest addition to the neck-focused lineup.
The formula is designed to support lymphatic drainage while sculpting and defining the neck, jawline, and décolletage with just a few glides. The 60ml bottle is now reduced to £20.99 from £27.99, saving shoppers £7.
But while the new serum is creating buzz, my mum swears by the brand’s cult classic: the PRAI Ageless Throat & Décolletage Creme (£9.37 from £12.50 for 15ml). The bestselling cream, which reportedly sells every 60 seconds, aims to create firmer, smoother-looking neck skin with a blend of hydrating hyaluronic acid and the brand’s proprietary Sepilift technology.
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PRAI’s bestselling products, including the Ageless Throat & Decolletage Creme, are currently on sale at Boots.
According to my mum, the results have been impressive. She told me that, around three years ago, she had started noticing the early signs of what many people refer to as ‘turkey neck’ – when the skin around the throat begins to lose its firmness.
After discovering the cream through a friend, she started using it consistently as part of her routine. Now, she says her neck looks noticeably smoother and more youthful, with no fine lines or discolouration.
There’s also another change she’s noticed. She has a scar from a previous operation running down the right side of her throat, which she says has become far less noticeable since using the cream regularly. In fact, it’s become so faint that she (and I) often forget she has it.
For alternatives, The Elevator (£69) aims to deliver visibly lifted and defined neck and décolleté with the help of peptides and encapsulated alpha arbutin.
Otherwise, Absolute Collagen’s Deep Lift Neck & Dec Cream (£55) is another bestseller. In a clinical trial with 30+ participants over 28 days, 82% reported their skin looked smoother after 2 weeks.
But ultimately, my mum’s loyalty remains firmly with PRAI. When I pressed her for any downsides, she couldn’t name a single one – though the fact she’s still reaching for it three years later says it all.
Of course, skincare results can vary from person to person, so Ageless Throat & Décolletage Creme may not work for everyone. This three-star review via Boots reads: “This is a lovely cream with a nice scent that leaves my neck nice and soft. No difference to my wrinkles yet. It’s a small pot, but a little goes a long way.”
But with a loyal fanbase and a limited-time discount currently running at Boots, the neck-targeting products from PRAI Beauty might be worth a closer look for anyone hoping to give the often-overlooked area some extra care.
