Founder Nicky Greer is celebrating three years of Lease Options Mastery after steering the business through a period of significant change that has included postponed overseas expansion, a move toward digital learning and increased engagement with community housing projects.
Established in 2023, the company had been preparing to enter the Dubai market, viewing the UAE as an attractive destination for lease option investment opportunities.
However, ongoing instability in the Middle East and rising geopolitical tensions prompted a review of those plans, leading the company to defer its proposed launch.
Greer said the changing situation quickly influenced both investor confidence and commercial activity.
“We were not war ready, but few businesses would have anticipated the speed of change. The situation affected confidence and investment decisions almost immediately, so we had to reassess our plans carefully.
“Dubai still presents significant opportunities and we believe that market remains strong long term, but at present people are understandably cautious. Our expansion there has been postponed rather than cancelled.”
At the same time, Lease Options Mastery has transformed how it delivers its services, introducing a stronger online presence while continuing selected in-person events.
The new approach enables a broader audience to access training programmes from anywhere in the world.
“We have adapted our delivery model because clients told us they wanted greater flexibility and more online learning options,” she said. “The seminars will continue, but the business now operates in a way that is more accessible and resilient.”
While keeping Dubai under consideration for the future, Greer is also researching opportunities in several American property markets.
Following recent visits to Florida, she believes some regions may be entering a new phase that could favour creative investment strategies.
“When the American property crash happened in 2008, Florida was one of the areas most heavily affected because of oversupply,” she said. “Having spent time in Miami and other parts of the state recently, I believe there are indicators of another shift in the market and that creates opportunities for investors who understand alternative strategies.”
Current areas of interest include Miami, Orlando, Tampa, Palm Beach and selected locations in California.
Beyond property education, Greer has become increasingly active in community-focused work throughout Merseyside.
Partnering with charities and housing organisations, she has worked to help vulnerable residents and those with disabilities access suitable accommodation.
“There are many people who need additional support and suitable housing but often struggle to find it,” she said. “I understand some of those challenges personally and I wanted to use the resources, contacts and experience we have built through the business to help where possible.”
Recognition of those efforts has included an invitation to speak at a wellbeing awards event on the Wirral.
Looking to the future, Greer said Lease Options Mastery intends to continue growing while encouraging investors to consider the broader social impact of their property activities.
“I enjoy teaching people how lease options work, but I also want investors to understand the impact they can have in their own communities,” she said. “If more people approach property investment with that mindset, the wider benefit could be significant.”
