Need to know
It’s already being rolled out
Need to know: Aldi to sweeten the deal with british-grown blackberries
- Aldi has announced plans to stock sweeter British-grown blackberries in its stores nationwide from this month.
- The budget supermarket is working closely with suppliers including Driscoll’s to introduce varieties bred for enhanced sweetness and less tartness. Aldi expects blackberry sales to surge by up to 20% this season.
- All fresh blackberries at Aldi will be 100% British-grown, supporting local farmers and ensuring peak ripeness for consistent flavour. The berries are taste-tested throughout the season to guarantee quality.
- The rollout begins in selected stores from early May, with full nationwide availability by May 21.
- Julie Ashfield, chief commercial officer at Aldi UK, said: “We expect our blackberries to taste better than ever this season.”
- This initiative is part of Aldi’s broader commitment to increase long-term partnerships with UK producers by 2027.
- READ THE FULL STORY: New Aldi announcement confirms change for shoppers ‘from May 21’
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