The boss of Greggs says there are no plans for future price rises – but warns of impact on costs if the Middle East conflict drags on, which has seen global shortages and price increases across a host of products
Sausage roll chain Greggs has upped the price of its breakfast and lunch deals.
Boss Roisin Currie said that Greggs’ two-part breakfast deal – a roll and a drink – had risen from £3.15 to £3.25. It had already risen from £2.95 in October. Furthermore, its core lunch deal has increased to £4.25, and its “big deal”, which incorporates a main, side and a drink, had risen to £5.25. The “big deal” cost £5 when it was introduced in September last year. Ms Currie said the price changes had already taken effect and there were no current plans for more.
Yet it comes after Greggs already upped many items on its menu at the start of the year, with the chain’s every popular sausage roll increasing by another 5p to £1.35 in most stores. A regular latte went up 10p to £2.25. The retailer insisted at the time that a number of prices were held, including meals deals.
The company, which runs 2,759 shops, cautioned that prices could go up further if the war in the Middle East continues to result in higher costs for businesses. Greggs is expecting its costs to rise by around 3% over 2026, but said it had taken steps to mitigate the impact such as securing fixed-price energy and fuel deals and purchase agreements for food and packaging.
Ms Currie told the Press Association: “So we don’t see it in the coming months but we do see towards the end of the year and into next year, as the conflict goes on, then there will be an inflationary increase on our costs. Where significant inflation comes through to any businesses then that does get passed through at some point to the customer. We work really hard to protect our customers and make sure that we offer great value.”
Ms Currie added that customers continue to be “worried” about the uncertain geopolitical environment and “very focused on trying to make sure their budgets can go as far as possible”, which she said was benefiting Greggs as a lower-cost food chain.
It comes as Greggs revealed its sales had increased in recent months in an improvement to its performance after a slowdown in sales growth at the beginning of the year. Sales in company-managed shops, rather than franchises, increased by 2.5% in the first 19 weeks of 2026, compared like for like with the same period last year. This increased to 3.3% in the most recent 10 weeks, compared with the year before.
Greggs said new menu items like its chicken roll – an alternative to the staple sausage roll – and its range of matcha drinks were proving popular, while appealing to new and younger customers.
It has also been adding healthier items to its menu to cater to growing demand for nutritious and protein-rich foods including a range of salads, with a new chicken Caesar salad launching last week. Ms Currie said the company was focused on “following the trends that the consumer is looking for”.
Greggs has been expanding its chain of shops having opened 41 during 2026, while closing 21, amid a target to open 120 on net over the year. It also announced that its only international outlet will be opening at Tenerife South airport later this month as bosses hope to cash in on the millions of people passing through the travel hub each year.
