Latest figures from Worldpanel show Lidl held a 8.6% market share in the 12 weeks up to May 17, up from 8.1% a year earlier
Lidl has overtaken Morrisons to become Britain’s fifth largest supermarket.
Latest figures from Worldpanel show Lidl held a 8.6% market share in the 12 weeks up to May 17, up from 8.1% a year earlier. Morrisons saw its share drop from 8.4% to 8.3% in the same period.
Lidl sales were up 8.8% while Morrisons sales rose only 1.3% year on year. Tesco remains the largest supermarket in Britain, followed by Sainsbury’s, Asda and Aldi.
Tesco saw its market share rise from 27.9% to 28.2%, while Sainsbury’s grew from 15.1% to 15.2% share. Asda dropped slightly from 12.1% to 11.5% and Aldi was down marginally from 11% to 10.8%.
Ocado continued to be the fastest growing grocer with sales up by 10.2% year on year, although this is the slowest recorded rate of growth for the online supermarket since July 2024.
Ryan McDonnell, CEO of Lidl GB, said: “Becoming Great Britain’s fifth‑largest supermarket is a significant milestone and a clear indication of the momentum we have built.
“As customer expectations shift, households are looking for value they can rely on without compromising on quality, and we remain laser-focused on delivering exactly that.
“Achieving this is a testament to the dedication of our colleagues, whose hard work delivers for our customers every single day.
“As we move forward with our ambitious expansion plans, we’ll bring great value and quality products to even more communities across Great Britain.”
Worldpanel figures also revealed grocery price inflation slowed again this month as consumers brace themselves for the fallout from the Middle East crisis.
Supermarket prices were 3.1% higher than a year ago in May, down from April’s 3.8% and March’s 4.3%. Shoppers made the most of promotions to keep costs down, with 30.3% of sales involving a deal last month, up from 28.4% a year ago.
Spending on full price items was virtually flat, growing by only 0.1%.
Fraser McKevitt, head of retail and consumer insight at Worldpanel, said: “The easing in the rate of inflation is welcome news for shoppers who have been grappling with warnings of a hike in food prices due to the impact of the war in the Middle East.”
The figures come days after the Government announced a plan to suspend tariffs on some food imports as part of wider efforts to combat rising prices.
The full list of products is yet to be published but is expected to include biscuits, chocolate, dried fruit and nuts.
