Greggs, which was founded in Newcastle in 1939, has more than 2,500 locations across the UK, but now wants to “test spreading [its] wings” abroad with this new branch
Greggs is set to open its first overseas branch — in Tenerife.
The bakery chain says it will offer British tourists arriving on the island “a slice of home” with the shop, which will be tailored to the local setting, serving Spanish Omelette Rolls and freshly squeezed orange juice. The store will also feature seating for up to 92 customers.
British holidaymakers are known for taking familiar comforts abroad, from teabags to tins of baked beans. Soon, travellers heading through Tenerife will not need to pack their own sausage rolls though, as the branch will open at Tenerife South Airport later this month.
Greggs, which has more than 2,500 locations across the UK, described the airport as “the ideal location to test spreading our wings in an overseas setting.” It follows in the success of Wetherspoons, which opened its first pub in continental Europe — Castell de Santa Bàrbera — in Alicante-Elche Miguel Hernández Airport last December.
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Tenerife South Airport sees around 13 million passengers each year, with roughly half travelling to and from the UK. Greggs’ outlet there will target tourists with its best-known baked goods and sweet treats, including sausage rolls and doughnuts.
Greggs chief executive Roisin Currie said the airport’s large number of British and international visitors made it the perfect place to trial the brand overseas. She added that the company was excited to bring “a slice of home” to the Canary Islands and believed its affordable range would prove just as popular in Spain as it is in Britain.
Located in the departures area, the bakery is intended to give travellers a final taste of home before flying back to the UK. Greggs said it would offer customers “the perfect way to round off a trip without breaking the bank.”
The branch is opening in partnership with Lagardère Travel Retail, which operates more than 5,000 stores worldwide. Lagardère chief executive Javier Cagigal said the company was pleased to bring such a well-loved British brand to Tenerife. He said the new store would provide passengers with a familiar and comforting option before their journey home, whether they wanted a quick snack, a final treat or a place to relax before boarding.
