A brave Ipswich influencer-mum said farewell to millions as she lost her battle with breast cancer – Emma Adams addressed her daughter, family and friends in the moving clip
A cancer battler recorded a heartbreaking final message for her online fans – which was posted on social media after she passed away.
Emma Adams, who is known to followers as ‘Em’, had documented her brave battle with breast cancer and shared a devastating farewell before her death. Her loved ones called Emma’s fight with the illness “a courageous battle with f*****g cancer”.
“If you’re watching this video, then unfortunately I have passed on,’ Emma said in the heart-wrenching clip.
Emma, from Ipswich, Suffolk, then went on to directly address her daughter Izzy. She said: “Izzy, I love you so, so much. You mean the absolute world to me. I hope that you live the best life that you can with the strength that I know you have.”
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Brave Emma also addressed her friends, movingly holding back tears.
“I’m so grateful for all of my friends, for being my wings when I haven’t been able to fly,” she said.
Emma tragically passed away on April 29. Her friends said in a statement shared online she was an “incredible mum, friend, daughter and sister”.
She had documented her fight with breast cancer after she was diagnosed in 2023. On April 15, she shared an update from the hospital that said she had two weeks to live, as reported by creatorzine.
Candid in her farewell, Emma said she hopes there is some “peace” after her long illness.
“I hope there is some peace now that I have gone and you can live knowing that I am happy and I am no longer in pain,” she said.
Emma admitted recording the clip was harder than she thought it would be. She ended it by saying she wanted her loved ones to remember her and sad “I’ll be seeing you”.
The powerful video was viewed over 5 million times on social media. Thousands of users posted condolences and tributes.
A statement announcing Emma’s death said she was “kind, generous, strong” and said she had “touched so many of us in ways we will never forget”.
Cancer Research UK says there are around 59,413 new cases of breast cancer in the UK each year, according to data from 2019 and 2021-2022.
In April, health secretary Wes Streeting said getting a timely diagnosis for cancer “shouldn’t be a question of luck” as he announced more funding will be pumped into giving patients checks closer to home.
The Government has invested £237 million for new and improved community diagnostic centres (CDCs) across England.
Wes Streeting said the new CDCs are “part of the biggest expansion in NHS diagnostics in a generation”.
“The NHS delivered a record number of tests and scans last year but there’s still a long way to go before we’re catching disease on time,” Mr Streeting said.
“I was one of the lucky ones – my kidney cancer was caught early, and today I’m living cancer-free.
“But it shouldn’t be a question of luck.
“The NHS should be there for all of us when we need it, catching illness earlier so we can treat it faster.”
The investment will lead to four new CDCs in Gorton, Luton, Boston and Bideford, which will open in 2026/27.
Some 17 CDCs will be expanded and 15 will receive enhancements to boost diagnostic capacity, the Department of Health and Social Care said.
