Liv Needham, 27, from Kent, started selling clothes she no longer needed in June 2024, when she was pregnant with her son, and has since turned it into a successful business
A Kent mum who began flogging unwanted household items now rakes in up to £2,000 monthly selling premium pre-loved clothing online, whilst dedicating just three hours daily to her side job. Liv Needham, 27, kicked off her reselling journey in June 2024 whilst expecting her son.
Realising she had “way too much stuff in the house and needed to make room for a baby”, she started posting items on Vinted and Facebook Marketplace. Much to her astonishment, Liv earned nearly £1,000 within three weeks simply by offloading things she no longer required, and quickly spotted an opportunity to generate additional income whilst looking after her newborn.
Since then, Liv has transformed her side hustle into a thriving enterprise, purchasing stock in bulk and carving out a specialist market that attracts a loyal following of shoppers, and now banks up to £2,000 profit monthly whilst grafting for just a few hours each day.
“I was so desperate to be a mum – we had a very long journey of getting there, we ended up doing IVF – but I didn’t want to lose myself by not having a hobby. I wanted something for me, aside from looking after my little boy,” Liv explained to PA Real Life.
“I wanted something that made me feel excited, made me feel like I had motivation, and I just had that fire in my belly to start something new and to see how far I could take it.”
Liv was well-versed in entrepreneurship, having built a thriving sales and marketing consultancy with her husband whilst also managing Airbnb rental properties. Yet, she admitted she was “really surprised at how much I could make through things that I just had lying around the house”.
“And obviously, babies are very expensive, so it was great having that spare money,” she added.
When Liv shifted her focus towards reselling as a proper business rather than simply offloading her own belongings, she began scouring car boot sales and charity shops for items she knew would turn a profit. She carved out a niche in premium branded menswear and womenswear, stocking labels such as Nike, North Face and Patagonia.
But after welcoming her son in November 2024, she found herself without the time to spend hours hunting for stock.
“The baby needed feeding every two hours, I couldn’t be traipsing around the shops,” she explained. “So I needed to find another solution for me to be able to get stock in, to be able to make money, to be able to sell without it taking me loads of time.”
Liv turned her attention to purchasing from wholesalers, though she initially struggled to find one that suited her needs. That’s when she spotted an advert for Fleek on TikTok, where she shares her reselling adventures as @thelivneedham, and decided to “give it a go”.
“Fleek, essentially, is a wholesale app with loads of different suppliers all over the world, and they all list things on there that they have to sell,” Liv explained.
“When you go on the app, you can filter it by the brands that you want, the type of items that you want.
“My favourite thing about Fleek is that you can buy exact bundles… so it’s not blind shopping where you might get something good, but actually 90% of it is rubbish. You know exactly what is in there.”
Following her experience with Fleek, Liv revealed she “made a lot of profit from it but, most importantly, saved so much time”.
“I could buy a greater scale of stock, in comparison to going out and spending two hours at the charity shops, finding three things,” she explained, noting that she could instead accumulate 20 items within 20 minutes. “It was a big time-saving hack for me in terms of being a mum with a newborn, demanding baby.”
Altogether, Liv dedicates roughly two to three hours daily to her reselling venture. She utilises nap times and evenings when her husband returns from work to photograph products, create listings, and produce and edit TikTok content.
This flexibility is what makes reselling particularly attractive for mothers like her, Liv noted, as it accommodates her other commitments. Moreover, Liv emphasised: “You don’t need any skills… you don’t need a really big outlay of money to be able to get started in it… You can literally start with what’s in your house”.
“I think the flexibility of it and the ability to take it as far as you want: If you want it just to be a little £50 extra a month, or if you want it to be £1,000 extra a month, you’ve got control of how much time and energy you put into it to be able to scale it.”
Currently, Liv generates between £1,000 and £2,000 profit monthly, with the run-up to Christmas proving particularly lucrative. Whilst her earnings have increased gradually, she was able to earn additional spending money from the outset.
Presently, Liv is using her reselling income to fund a second round of IVF treatment, as she hopes to expand her family.
Liv’s 3 tips for starting your own reselling business
For anyone looking to launch their own reselling business, Liv offered three key pieces of guidance drawn from her own journey.
Her first tip: “Do your research. You don’t need to be listing things for £2, £3. You can get so much more for your items if you make them look really well presented in your photographs.”
She also stressed the importance of diversifying your stock sources, advising people to “venture out into sourcing your stock from as many different places as possible – from your own house, from friends and family, from looking in charity shops and going to car boot sales, looking into wholesale.”
Finally, she encouraged people to document their reselling adventures on TikTok and become part of the online communities. She explained: “The opportunities that can come your way, the communities that you can become involved in from doing that, makes it so much more than just making a bit of extra money.”
