Why Krill Oil is Your Heart’s Best Friend
Over 80% of Americans aren’t getting enough Omega-3s from their diets†
NEW YORK, March 03, 2025 (GLOBE NEWSWIRE) — When it comes to heart health, omega-3s are key players —but did you know that over 80% of Americans aren’t getting enough of these essential fats from their diets?† Recently, registered dietitian nutritionist Dawn Jackson “DJ” Blatner, conducted a satellite media tour in partnership with NOW® and D S Simon Media to explain why krill oil should be at the top of your list for heart health support among other scientifically-backed benefits.* She will also share key reasons why it outperforms traditional fish oil.
While omega-3 and fish oil supplements are most common, krill oil offers a unique source of omega-3s in the exact form the body needs.
Much like shrimp, krill is eaten by first removing the hard shell. However, krill are quite smaller, saltier, and have a stronger fish taste than typical shrimp, making krill less appealing as a meal for the average American. That’s why taking krill as a supplement seems to be the most preferred way to get the researched health benefits.*
Krill oil, like fish oil, has naturally occurring essential fatty acids. Krill oil is a multi-nutrient made up of omega-3s, phospholipids, choline, and astaxanthin, while most fish oils contain mainly omega-3.
The key advantage of krill oil is the phospholipids, which are the exact form the human body needs to better absorb and deliver the omega-3 and choline benefits throughout the body.* Choline is also an essential nutrient important for liver, brain, neuron, and muscle health.* Astaxanthin is a powerful free radical neutralizer.* In krill oil it protects the oil from oxidation, hence no need to add preservatives.* Overall, the health benefits of krill oil are ascribed to this naturally occurring blend of essential nutrients, whereas the health benefits of fish oil are all ascribed to EPA and DHA.*
The focus of krill oil scientific studies ranges from how krill oil phospholipids support general health and wellness to how krill oil supports condition-specific health areas such as heart, liver, cognitive, joint, muscle, skin, eye and health as well as supporting sports performance and PMS.* Krill oil has been clinically shown to better support healthy blood glucose levels versus eating fish* and to balance omega-3/omega-6 ratio.*
NOW® uses Aker BioMarine’s Neptune Krill Oil (NKO®), a sustainable krill oil from Antarctica. NKO® is a fish oil alternative that similarly supplies the biologically essential omega-3 fatty acids. Unlike ordinary fish oil, fatty acids from krill are in a natural food complex that includes phospholipids, choline and astaxanthin, which give NKO® Krill Oil some unique and interesting biological properties.
Krill phospholipids are superior omega-3 forms that are water soluble and easily dispersed in the stomach, so no fishy burps or aftertaste. That also means you can take it with or without a meal.
To learn more about krill oil and NOW® Krill Oil supplements visit: nowfoods.com/krill
†Source: Murphy RA, et al. BMJ Open. 2021.11
Expert Bio: Dawn Jackson “DJ” Blatner, RDN, CSSD
Dawn Jackson “DJ” Blatner is a registered dietitian nutritionist and certified specialist in sports dietetics. She also has a Certificate of Training in Integrative and Functional Nutrition. She is the author of two books: The Flexitarian Diet, ranked a top plant-based diet by US News & World Report and The Superfood Swap. DJ is a trusted expert appearing regularly in local and national media outlets such as The Today Show and Good Morning America. She starred in (and won!) the primetime reality TV show on ABC called, My Diet Is Better Than Yours. DJ worked as the head dietitian for the Chicago Cubs for 10 years, hosted an Emmy-nominated TV show in Chicago for 3 seasons, and won the 2021 Media Excellence Award from the Academy of Nutrition & Dietetics. She owns a nutrition consulting & communications business with a focus on real food, more fun, and no b.s. She lives in Chicago and has a healthy obsession with jumping rope. You can find her online at djblatner.com and on Instagram @djblatner.
About NOW®
Founded by Elwood Richard in 1968 on the belief that natural is better, NOW has grown from a small family operation into one of the most highly respected manufacturers in the natural products industry. Still a family-owned company today, NOW provides customers with a comprehensive approach to wellness by offering more than 1,500 dietary supplements, functional foods, sports nutrition, health and beauty products, and essential oils. NOW is committed to offering safe, affordable products of the highest quality and is a highly regarded advocate in the natural products industry. After more than 55 years in the natural products industry, NOW remains committed to its original mission – to provide value in products and services that empower people to lead healthier lives.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
About D S Simon Media:
The firm is well known as a leader in the satellite media tour industry and produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail and non-profits. Established in 1986 the firm has won more than 100 industry awards.
About YourUpdateTV: YourUpdateTV is a property of D S Simon Media. The video included and release was part of a media tour that was produced by D S Simon Media on behalf of NOW®.
Contact:
Dante Muccigrosso
Director of Media Integration & Client Reporting
E: [email protected]
C: 973.524.0104
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/80e924ae-dc3d-4a68-968d-1ab49be466ce