‘I want you to know that if I can do it, anyone can do it, because I have spent a lifetime struggling with weight and trying to find something that felt easy enough to continue.’
The pressure to overhaul health routines can feel overwhelming, especially when quick fixes and restrictive diets promise dramatic results but rarely deliver long-term change. For many, the cycle of starting over again and again becomes exhausting, which is why more people are turning to simpler, more sustainable approaches that fit into real life.
That’s exactly what drew one user to the Simple app, which has quietly built a loyal following thanks to its personalised plans and focus on realistic habits rather than extremes. Instead of strict calorie counting or cutting out entire food groups, the Simple app centres around small, manageable changes.
It’s worth noting that new users can currently take advantage of major savings, with up to 80% off plans using the code ‘REACH’, as well as a two-for-one offer that allows them to share their subscription with a friend or family member. User Susan Rae, 58, has experienced amazing results with Simple, and she said: “I have lost over 40 pounds and 40 inches from my body using the Simple app.”
What started as a casual download quickly became a complete lifestyle shift. She continued: “I started using it 284 days ago, when I found it on Facebook, and I downloaded it, thinking it was going to be an app for women over 40 to do yoga, and I quickly found the intermittent fasting component and things took off from there.”
Within just a couple of months, she had already reached her goal. “It started in December, and by February, I had hit my goal weight,” she explained, adding that she has since gone even further without feeling restricted.
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Instead of strict calorie counting or cutting out entire food groups, the Simple app centres around small, manageable changes
“I’m 15 pounds less than my goal weight today through no effort, no grinding, no obsessing.” Like many, Susan had struggled with her weight for years and had growing health concerns before trying the app. She said her cholesterol had been rising and her blood sugar levels were becoming a worry, but since making the switch to Simple, she has noticed significant improvements.
“My energy has been through the roof. I feel a million times better,” she said. At the heart of the app is its personalised approach. After taking a short quiz, users receive a tailored plan designed around their goals, lifestyle and preferences. It includes features such as intermittent fasting tracking, daily workout plans and easy food logging, whether by typing, voice or simply taking a photo.
A standout feature is Avo, the app’s AI-powered coach, which provides real-time advice, recipe ideas and support. Susan described it as a game-changer in helping her stay on track and make better choices without feeling deprived.
The platform also avoids rigid dieting rules, instead focusing on behaviour changes and sustainable habits. Users are encouraged to build routines that work for them, making it easier to maintain results long-term rather than slipping back into old patterns.
Speaking about her advice to others, Susan added: “Lean in, lean into the program, lean into the community if you enjoy that stuff. You can do this, and it will be so worth it. Total life-changing, game-changing experience.”
She added: “I want you to know that if I can do it, anyone can do it, because I have spent a lifetime struggling with weight and trying to find something that felt easy enough to continue.”
For an alternative, there’s Noom, a weight loss platform that focuses on mindful eating, not strict diets. Highly scientific, Noom offers lots of support to clients, saying it creates ‘fun’ personalised courses for people – with pricing depending on the plan and the individual.
Or there’s MyFitnessPal – a food and fitness tracker designed to help people meet their targets and track their nutritional intake. There are premium options, but also some free sections available on the app.
Those who are using Simple shared their views on Trustpilot, too, with one person saying: “This app is one of the easiest ones to see if your food is on target without counting calories. It also reminds you when your eating window that you chose starts and ends. Must say it’s worth picking a coach. Really positive experience and gives you ideas on how to tweak what you eat to make it better for a balanced meal.”
Another person shared their success so far, saying: “Absolutely amazing app. I have lost over one stone using this. There is always help at hand when I had my struggles. The app is very easy to use. Love it!”
One person explained what they wanted to see more of, saying: “Honestly a super supportive app that doesn’t make me feel bad if I miss a day or something. I do wish it had more options for drinks (lemonade for example is hard to track accurately) or an option to write in a drink or activities. Otherwise it’s great.”
However, another person was impressed with the customer service, writing: “Results are key in my 5-star review. The excellent customer service is a HUGE plus; and the intuitive, interactive interface actively encourages users to try harder, without shaming. A few tweaks to customisation (diet options, exercise editing) will given an even richer experience! Thank you, Simple!”
Simple is currently 60% off with code REACH.
