Viral bra that sells every four minutes now comes stunning autumn colour

‘Best bra I’ve ever had. Comfortable, affordable, and so pretty’

Getting new underwear is one of those small luxuries that can make a big difference. And this season, Pour Moi has given shoppers the perfect reason to do just that.

The lingerie and swimwear brand, renowned for its inclusive sizing and flattering fits for larger busts, has recently launched a new autumnal update of its signature product: the Sofia Bra (£36). The cult-favourite style, which reportedly sells every six minutes, now comes in a stunning berry pink hue, just in time for autumn.

Already boasting nearly 1,900 five-star reviews, the Sofia has built a loyal following thanks to its combination of comfort, support and a subtly sultry design. One happy shopper said: “An absolutely beautiful fit. The style and support are both wonderful. I love it.”

The underwired bra is non-padded, with fully adjustable straps and a classic hook-and-eye fastening for a supportive, personalised fit. Its opulent lace design looks far more expensive than its £36 price tag, and matching knickers are also available.

True to Pour Moi’s inclusive ethos, the Sofia comes in sizes up to a J cup, offering style and comfort for every body type. In addition to berry, it’s available in six more colours, including black, white, and latte.

As well as Pour Moi’s latest launch, Lemonade Dolls has also unveiled an exciting new addition to its roster. The Wicked x Lemonade Dolls collection, featuring three new sets, is inspired by the film’s two leading ladies, Glinda and Elphaba.

Otherwise, Boux Avenue has lots of cute designs. This sheer lace plunge bra, for instance, has wired support and is a gorgeous pick for autumn.

As mentioned, the Sofia Bra has had some great reviews from fans. This person said: “Best bra I’ve ever had. Comfortable, affordable, and so pretty. I now have four in this style.”

Meanwhile, a second piped up: “This is the most comfortable bra I think I have ever worn. Excellent service and quick delivery.”

And another said: “Absolutely beautiful design, rich colour and very comfortable. Would love matching sets in every colour for every day.”

However, it hasn’t impressed everyone. A couple of reviewers noted the product isn’t as comfortable after extended wear.

But on a more positive note, this Sofia Bra fan said: “I have purchased this item several times, it is honestly the best bra I own, super comfy, super supportive (G). I have it in several different colours.”