‘I can definitely see a reduction in wrinkles’
Whether you’re on the app or not, it’s hard to deny how many beauty products are finding viral fame and reaching the general masses thanks to TikTok. And one brand currently seeing a surge of interest thanks to it is Dr Melaxin – a K-beauty brand that focuses on anti-ageing products.
Specifically, the Multi-Balm stick is having a real moment of popularity, largely because app users are comparing its results to injectable fillers. If you take a scroll through the review videos, you’ll hear everything from “miracle” to “Botox in a bottle” being used to describe the simple-looking balm. Also proving its popularity, TikTok Shop reports the balm sold 13,000 units in just six days.
Usually priced at £22, you can shop it on Amazon for £16 today.
So what is this ‘magic’ stick? The formula combines ingredients including calcium, vitamin D, adenosine, hyaluronic acid and niacinamide to help hydrate, smooth and soften the look of tired skin, and it can also be used around the lips or on the neck where fine lines tend to show first.
It comes in a solid, oil-based stick that melts into the skin on contact, making it easy to swipe on as the final step in your routine. As well as helping the area feel more nourished, it creates a smoother base so concealer sits better and looks less creased throughout the day.
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One Amazon shopper says of it: “I saw this all over TikTok but didn’t want to buy there due to so many being fake. So, I decided to visit the brand’s Amazon profile and bought it. I have been using it since I got. Seen some difference in hydration, softness and good quality. Meant to be used at the end of your skincare step. I would say it’s worth the money.”
Another writes: “This product is fab, it makes your skin feel so soft, and I can definitely see a reduction in wrinkles,” with a third adding: “Visible difference in my skin after 3 days looks more hydrated, very easy to use.”
One, however, notes that it didn’t absorb well into the skin and would have preferred a creamier product that could be layered under make-up.
So is the Multi-Balm comparable to filler and Botox? Those are in-clinic treatments delivered by injection, so a topical product can’t work in quite the same way. Most eye balms, like this one, instead use a mix of hydrating ingredients, nourishing emollients and, in some cases, light film-forming agents to temporarily smooth and soften the look of the skin. Essentially, no. But that doesn’t mean they don’t improve the look of fine lines or skin texture.
Other affordable wrinkle-filler options to look at are RoC Derm Correxion Fill + Treat Serum, £39.99 from Sephora and packed with three types of hyaluronic acid for instant skin plumping and smoothing of lines and wrinkles, and No7 Laboratories Line Correcting Booster Serum, £34.95 from Boots, which features No7’s famous Matrixyl 3000+, helping to minimise even the most stubborn lines.
