The offer goes for adults and children and is available to everyone
Morrisons is partnering with Kellogg’s to launch “breakfast clubs” over the Easter school holidays, providing free bowls of Kellogg’s cereal across its 390 Cafés nationwide. Children and adults can choose from a selection of Corn Flakes, Rice Krispies or Coco Pops and with their preference of dairy or non-dairy milk when they order a ‘Kellogg’s Breakfast’ in any of Morrisons Cafés.
Diners will also be able to pick up a free portion of fruit in addition to their cereal, where they can choose from bananas, apples and oranges, which are all available from fridges in Cafés. The ‘Kellogg’s Breakfast’ will run from the 7 – 27 April whilst stocks last.
New research by Kellogg’s found that almost two thirds of UK parents say their food budget is stretched during the school holidays, with a further two in five feeling anxious about keeping their children fed.
Chris Strong, Morrisons Café Senior Buying Manager, said: “The breakfast club partnership with Kellogg’s has proved incredibly popular with our customers and we are delighted to bring it back for a third year. We have helped many families across the UK since it was first introduced and will continue to do so during schools’ Easter holidays.”
Chris Silcock, Managing Director, Kellogg’s said: “We have been supporting school breakfast clubs for over 27 years now, but we know that there is a need for more support outside of term time. Our research shows that it’s a source of worry for parents. The Kellogg’s Breakfast programme with Morrisons extends this much needed support for families over the Easter holidays and we’re delighted to partner with them to narrow the holiday hunger gap as much as we can.”
In addition to the “Kellogg’s Breakfast”, customers can also claim a free kids’ meal in Cafés through the Morrisons Kids Eat Free promotion. One kids’ meal can be redeemed for free with any adult main meal costing over £5 from The Breakfasts, The Classics and The Chippy. The offer is available every day, seven days a week for any child aged under 16 in Morrisons Cafes nationwide.
