The £30 eyeshadow stick from Jones Road is winning over mature beauty lovers who praise the product for its easy-to-apply formula that doesn’t crease or tug on skin
Jones Road has just launched a new eye product and mature beauty enthusiasts are already singing its praises. Older makeup fans are applauding the item for being ‘easy to apply’ without pulling at skin or gathering into fine lines or crepey eyelids.
The Eyeshadow Stick is priced at £30 and comes in eight gorgeous skin-like shades. The smooth, richly pigmented shadow is crafted to enhance the appearance of eyes within moments of application.
The featherlight formula allows you to tailor your look from one effortless sweep to a layered statement. The Eyeshadow Stick adheres to lids for enduring wear without creasing or smudging.
The Eyeshadow Stick is offered in neutral, versatile shades that complement all skin tones. You can choose your shades according to personal preference for lighter or deeper tones, reports the Manchester Evening News.
The shadows also coordinate beautifully together, if you fancy wearing multiple shades in one look. The product can be applied straight from the tube onto eyelids, using a fingertip to blend for a gentle, flawless finish.
For greater colour intensity, the eyeshadow can be layered or softened with a fluffy brush for a more understated look. The Eyeshadow Stick promises to be long-lasting, delivering reliable, all-day coverage without ever feeling greasy, parched, or rigid on the lids.
Meanwhile, the Laura Mercier Caviar Stick Eye Shadow Shimmer is on offer with a 20% reduction when using the discount code BEAUTY20 at checkout, now priced at £22.40 down from £28. The high-impact eyeshadow stick provides cream-rich colour with 24-hour long-lasting wear.
As an alternative, Vieve’s Eye Wand comes in 10 different shades for £25 at Cult Beauty. Blending intense pigment delivery with an easy-to-blend formula, the pencil is versatile and can be used as an eyeshadow, eyeliner or even as a primer.
Despite being recently launched, The Eyeshadow Stick by Jones Road has accumulated an overall rating of 4.1 out of five from over 1,050 reviews. One delighted customer commented: “Another great product.
“I am an older woman and do not wear much makeup. The miracle balm is just enough and this new eyeshadow make a perfect, easy combination for me.”
Another reviewer shared: “For my colouring and age and experience this is a great eyeshadow. At 74 I can go light during the day and it looks so natural and for evening it gives me that extra oomph I need. This is subtle but sexy. I am very pleased with both the colours I chose : taupe and grey. Bravo.
“Very happy with this eyeshadow, loved the colour and texture,” a third added. “I’m 74 with wrinkled eyelids and had decided eyeshadow doesn’t work for me anymore but this looked surprisingly good. It was easy to apply, very creamy but stayed in place. Would definitely purchase again.”
Among the less enthusiastic feedback, one customer awarded The Eyeshadow Stick two stars as the shade didn’t meet expectations.
The review stated: “The colour did not look good on me. I kept the dark brown one which was a great colour for me to use as eyeliner. Creamy soft texture good. Hope you make a lavender colour next.”
Another two-star assessment noted: “I didn’t love it. Just didn’t work well for me, or maybe I didn’t understand how to use it.”
However, another buyer was delighted with their recent Jones Road haul, writing: “I love the eyeshadow stick. I received the matte brown and the cool taupe. The colours are beautiful and can be worn alone or with other products. I have used the two colours together for a very nice effect. Easy to apply and blend. No creasing after all day wear.”
A further five-star testimonial praised: “I’ve only used it once but that one experience was enough for me to say wow and give it five stars. The smooth texture glides over my 72-year-old eyes with no pulling. Blended easily, where needed, with a finger tip. If I didn’t already have several eyeshadow sticks from another brand I would order more.”
