Busy families are welcoming the smart-but-durable range from George at Asda – built to survive tough playground trials
Running, jumping, playing, crawling, falling, mucking around… and, oh yes, working.
School uniforms have to cope with plenty of rough and tumble throughout term time. That’s why it’s so important to provide your kids with comfortable and hardy clothes that will help them thrive.
The right gear can boost children’s confidence, allowing them to forget about what they’re wearing and focus on the important and meaningful stuff: learning new skills and connecting with friends and teachers.
That’s where George at Asda comes in. An expert in schoolwear, George at Asda has made sure its extensive uniform range will stand up to whatever kids can (often, literally) throw at it.
There’s stain-release material, extendable hems for growth, trousers with reinforced knees, and even scuff-resistant shoes.
Key items are available in a vast range of colours to suit different school uniform needs, so you’re covered wherever you’re based. Plus, all shades are made to last, remaining vibrant even after repeat washes.
Each piece has been thoughtfully crafted, going beyond the basics to ensure it will stay the course while staying smart – good news for busy families on a budget.
So, it’s no wonder that in a poll of Netmums members*, 98% said they would recommend The School Shop at George at Asda.
From PE kits to pinafores, and polo shirts to skirts, everything has been structured with real-life schooldays in mind; that means looking great through messy art projects, muddy-pitch battles, and classroom concentration.
Whether it’s permanent creases in trousers to keep them looking neat, or elasticated waistbands for comfort, George at Asda schoolwear aims to make life easier, and more affordable, for parents and caregivers.
And you can be assured that quality is never compromised for price.
George at Asda also knows that individual children have individual needs. That’s why its schoolwear boasts subtle, clever and sensitive features like “mock flies” and “mock buttons,” which are simple hook-and-loop fastenings.
This approach means a child will never have to worry about looking scruffy or unpresentable, or about having to manage fiddly fastenings, helping them to feel more grown-up and capable.
Nowhere is this focus on stylish simplicity more notable than in the Easy On Easy Wear collection. Designed to be sensitive to some children’s special sensory needs, and to help with independent dressing, the clothes feature pull-on styles, soft fabric and threads, and non-bulky seams – and there are no itchy labels either.
From the first bell to home time, uniforms should work as hard as your kids do. Every child should be able to look and feel confident at school, whatever they’re doing.
That’s why affordability is as important as quality at George at Asda, and why everything is covered by a 100-day guarantee**.
Shop in-store or online and search by item, age or fit. As well as schoolwear, you can find plenty of other essentials for the start of the new school year, including stationery, bags and lunchboxes.
When it comes to back-to-school success, George at Asda is top of the class.
The school shop at George at Asda is available all year round, either in-store or online
*Poll of 40 Netmums members, 2023.
**100 day guarantee If for any reason you are not satisfied with your George at Asda Clothing or George at Asda Home product, simply return it within 100 days with proof of purchase for an exchange or refund. George at Asda branded products only. Excludes watches, jewellery, hair accessories, indoor and outdoor furniture and mattresses. Your statutory rights are not affected. UK Mainland stores only. Excludes franchises.
