In a bid to prevent food waste, certain food in stores will drop down in price
Tesco is reducing the price of certain items after 7pm in a bid to cut down on food waste. The supermarket giant is slashing costs on various baked goods by 50% across participating UK stores.
Customers have gone online to share news of the reductions after spotting labels in the bakery aisle that tell shoppers: “From 7pm, our loose bakery products are reduced by 50%.” This move was highlighted on the popular money-saving Facebook group Extreme Couponing and Bargains UK, Yorkshire Live reports.
A post on the page, which has over 64,000 followers, reads: “Spotted this in my local Tesco Express – not sure if all stores, but maybe useful to someone.” It included a photo of discounted croissants and chocolate twists with a label specifying that the offer “excludes bread and gingerbread”.
As the UK continues to face a cost-of-living crisis, many shoppers will be pleased to see the 50% discount. Commenting on the Facebook post, one person replied: “Good if you have a Tesco within walking distance!” Another added: “It used to be 5pm, but they changed it to 7pm to fit in with reductions on fridge and other bakery items.”
When contacted, a Tesco spokesperson explained: “Markdowns on fresh products continue to be popular and help to prevent good food from going to waste.” They further emphasised that unsold food is redistributed to charities, community groups, and offered free to colleagues.
The spokesperson clarified that stores are marking down bakery products daily to combat food waste. “Whilst this is generally at around 7pm, timings can vary by store,” they commented.
Tesco sells an array of same-day fresh bakery items. The supermarket’s all butter croissants, for instance, which are available in plain, chocolate and almond for £1.20 each, can be purchased for 60p with the 50% discount come 7pm.
This initiative follows Tesco’s recent trial of offering unsold produce with yellow stickers at no cost past 9.30pm in some Tesco Express locations. This trial is part of the store’s efforts to minimise food waste.
The scheme aims not only to reduce food wastage but also to support those who might benefit from it. For access to the complimentary goods, visit a participating Tesco Express after 9.30pm. Any items bearing a yellow sticker are free for customers to enjoy.
Elsewhere at Tesco, shoppers have been handed a four-day deadline to win an extra funding boost for their favourite good cause across the UK. Until May 31, Tesco and the UK’s leading cashback fundraising platform, easyfundraising, have come together to deliver the ‘Tesco £5,000 Community Pledge’.
