Dunwich Heath receives up to 200,000 visits every year, making it one of the busiest coastal and wildlife destinations on the Suffolk coast.
It was named as one of the “most invigorating” breaks in the UK by The Times last year, attracting large crowds in the summer season.
Framlingham Town Council, located a 30-minute drive from Dunwich Heath, states: “A precious landscape on the Suffolk coast. Tucked away on the Suffolk coast, Dunwich Heath offers you peace and quiet and a true sense of being at one with nature.
“A rare and precious habitat, the Heath is home to special species such as the Dartford warbler, nightjar, woodlark, ant-lion, adders and much more.
“Quiet and serene, wild and dramatic, this is an inspiring visit, whatever the time of year.
“From July to September, the Heath is alive with colour; a patchwork of pink and purple heather and coconut-scented yellow gorse is an unmissable experience.”
Dunwich Heath has been described by the National Trust as a “precious landscape on the Suffolk coast”.
A book shop, tea room, play area and holiday cottages are available, along with family-friendly walks.
There is also a wartime trail along the beach, where walkers can find defences installed to defend the coast during the Second World War.