Shoppers snap up ‘world’s most popular’ spray that covers greys in 3 seconds

One shopper said the product has ‘made such a difference’ to their hairline and provided them with ‘so much more confidence’

Maintaining hair roots often feels like an endless chore, with hectic schedules leaving little time for a full colouring session. Even the most low-maintenance hues can start to show regrowth between salon visits.

L’Oréal Paris’s Magic Retouch offers a speedy solution when grey hairs make an unwelcome return, and it’s compact enough to pop into a handbag for spontaneous plans or weekend trips. The brand claims that the fine mist spray blends seamlessly into your natural hair colour, recolouring roots in just three seconds .

Light and simple to apply, the bottle’s micro-diffuser ensures accurate application, and the product rinses out with shampoo – though a longer-lasting permanent version is also available. Available in nine shades from black to light golden blonde, the Magic Retouch spray is priced at £6.99 for a 75ml bottle or £10.99 for the 150ml permanent version.

You can find it at Boots, Superdrug, Tesco, Morrisons, and Savers. According to a 2024 Nielsen study (based on 39 countries accounting for 80.1% of world GNI), it’s the globe’s favourite root cover-up product.

For an alternative, customers could consider Superdrug’s Colour Fix Instant Root Cover. It’s £5 for 75ml , with deals for 2 for £8 and 3 for £11, but it only comes in five shades, reports OK! .

Shoppers might also want to consider the Clairol Root Touch Up 2-in-1 spray from Boots, priced at £8.99 for a 75ml bottle. Available in five shades, the brand claims it contains micro-volumisers that add body while providing quick-drying grey regrowth coverage.

The Magic Retouch by L’Oréal Paris has won over many customers, boasting over 1,000 five-star reviews on the company’s website. One satisfied customer raved: “Absolutely loved this product from L’Oréal. It has made such a difference to my hair line and given me so much more confidence going out. I will certainly buy this again and also check out other similar products from L’Oréal.”

Another fan added: “I liked this product, it does what it says. I found it handy for quick touch-ups. The brown shade blended well and covered the majority of my greys instantly. It didn’t feel heavy or sticky. Perfect for in between salon visits, and overall I would definitely recommend.”

Some users have warned not to let the spray come into contact with your bedsheets immediately after application as it can rub off. However, many have reported that it washes out easily if there are any mishaps.

Many shoppers have lauded the speed and simplicity of applying the product: “The L’Oréal Paris Magic Retouch is so straightforward and easy to use. Just a quick spray to the greys, and gone! Lasted all day, small enough bottle to put in your bag. I would recommend this to anyone that doesn’t have time to wait around dying their hair.”

Magic Retouch is available from L’Oréal Paris.