Shoppers ‘come back to’ face wash with thousands of five-star reviews

Fresh Soy Face Cleanser has been a firm favourite since it was first launched in 1990 and it’s been approved by people with sensitive or irritated skin

The skincare market is awash with products flaunting cutting-edge technologies and ingredients, all designed to keep beauty enthusiasts looking their best while addressing skin issues. However, there are always those timeless staples that everyone adores, and for me, it’s the Fresh Soy Face Cleanser – a gentle yet hard-working face wash.

First introduced in 1990, this cleanser combines soy proteins, cucumber extract, and rosewater in its formula, creating a hydrating trio that ensures a balanced and softened complexion. The jumbo 400ml size is on offer at Sephora for £62 instead of £66, where it has thousands of five-star reviews.

Elsewhere on LookFantastic, shoppers can get a 50ml version for £15 or 150ml tube for £34. This face wash does more than just boost hydration; it also doubles as a makeup remover, deeply cleansing pores without stripping the skin. The amino acid-rich soy protein helps retain skin elasticity for a smooth and supple feel, while also maintaining the skin’s pH value and strengthening the moisture barrier.

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For those with sensitive skin, shoppers have recommended the La Roche-Posay Toleriane Dermo-Cleanser Sensitive Skin, priced at £23.50. This milky cleanser is enriched with Glycerine and La Roche-Posay Thermal Spring Water, instantly soothing and cleansing irritated skin, reported Birmingham Live.

Alternatively, TikTok-viral Korean beauty brand Dr Althea’s Pure Grinding Cleansing Balm has a sorbet-like texture that melts makeup and deep cleanses, which is gentle on sensitive skin thanks to the 14 essential ingredients in the formula. It’s currently on 13% off on Amazon and reduced to £19.99.

The Soy Face Cleanser is a gentle, barely foaming facial wash with a unique texture that I liken to room-temperature egg yolk, infused with a waft of crisp cucumber and fresh aloe vera. Simply dampen your skin and massage over your face and eyes to remove dirt and makeup before rinsing with water – it’s perfect for daily use both morning and night.

Post-rinse, my skin was devoid of any feeling of tightness, and the cleanser also helped soothe my occasional acne, aiding in a speedier recovery process. More than 2,600 customers have endorsed the Fresh cleanser with stellar five-star testimonials.

One customer enthused: “It thoroughly takes off any excess dirt and makeup from my skin after my oil cleanse and I’ve noticed that I haven’t been breaking out in spots where I normally struggle with acne due to residual makeup.”

Another commented: “I had my boyfriend try it after he got sunburned to wash his face, and it was extremely gentle for him as well, while still cleaning his skin.” However, a group of shoppers conceded that they were “not a big fan of the scent”.

With one remarking: “It smells like cucumbers but it’s a bit too strong for my nose, which is particularly sensitive to any fragrances.” Another customer expressed her preference for a more frothy consistency, explaining: “I feel like I had to use more product than normal to wash my face because it didn’t lather. It did leave my skin feeling soft and clean.”

One customer has been a repeat customer for years: “I have used this product on and off since I was 15 years old. Over 10 years later, I still come back to it. It is super gentle, never broken me out and removed makeup well. Don’t use if you have a soy allergy, other than that, it is a wonderful product.”

“One small dab will clean my whole face. I love that it’s not a foaming face wash and that it is extremely gentle,” another satisfied customer shared. “Many cleansers that I’ve used have required two ‘washings’ in order to get all of my makeup off – Fresh’s Soy Face Cleanser does not.”