One savvy shopper has shared the simple yet clever way she managed to stock up on half priced olive oil and people were quick to praise her ‘genius financial decision’
A woman has been praised for the clever way she managed to stock up on half priced olive oil, as the price has soared in recent years. With food inflation continuing to hammer household budgets, countless families have been compelled to ditch their go-to products in favour of more affordable options.
Among the casualties is olive oil, which has stealthily emerged as one of Britain’s priciest store cupboard essentials. The popularity of olive oil amongst Brits stems from its impressive array of health advantages. Extra virgin olive oil particularly brims with beneficial monounsaturated fats, antioxidants such as polyphenols, and anti-inflammatory properties from oleocanthal that enhance cardiovascular health, reduce harmful cholesterol levels, regulate blood pressure, and cut stroke risks.
Additionally, it also helps cognitive function, assists with weight management, balances blood sugar levels, nourishes skin and hair, and may combat certain infections. However, this has transformed this cooking oil into an essential household staple, driving up shop demand despite soaring costs.
But now, one savvy shopper has revealed their clever purchasing trick that enabled them to stockpile extra virgin olive oil at half price.
Posting on TikTok, London-based user ‘susyetionsa’ revealed how she’d capitalised on a special 50% reduction through food delivery platform Deliveroo to bulk-buy olive oil.
“Me after using my 50% discount on Deliveroo to buy extra virgin olive oil,” she captioned her post, proudly displaying the five bottles of olive oil she’d just unpacked. She added the caption: “Priorities, Not my favourite brands but the only ones available half price! Still a win.”
Plenty of people soon took to the comments to weigh in on the hack, with loads praising the shopper’s clever idea.
“Very clever financial move,” one viewer remarked, whilst another penned: “Nah I live for these deals, I literally get a pen and paper out and work out what’s best to buy and compare the app prices to the discount prices to the store prices.”
Someone else quipped: “Future millionaire mindset.”
Another shared: “I bought 4 ltr of olive oil from Spain because it costs €4 (£3.50) per litre there and €10 (£9) per litre at home… we ain’t playing.”
Why is olive oil so expensive?
Olive oil carries a hefty price tag because climate change has wreaked havoc on harvests, with droughts and scorching heatwaves battering major olive-growing countries like Spain, Italy, and Greece, slashing the supply needed for oil production.
This shortage, paired with soaring demand, steep production costs, fraudulent practices, and supply chain disruptions, means there’s far less oil to go around, sending prices through the roof and hitting everyone from everyday shoppers to independent restaurants.
This situation has prompted some consumers to switch to alternative cooking oils, whilst certain producers are blending their olive oils with seed oils to try and meet the demand.
