Samsung Galaxy launches ‘next level’ budget phone for 48p per day

Samsung’s Galaxy A37 has been praised as the ‘best budget phone on the market’.

Samsung has launched a more affordable Galaxy smartphone available with a pennies-per-day launch deal. The tech giant says it is making ‘intelligent innovation and premium mobile experiences’ accessible to more people with the Samsung Galaxy A37.

This budget-friendly device delivers advanced features for a fraction of the price of the flagship Galaxy S series, featuring AI-powered technology, a triple-lens camera and a powerful Octa-core processor. It follows Samsung’s latest Galaxy A27 5G addition to its budget range of devices.

Mobiles.co.uk has released several double data offers starting from £14.99 per month for the 256GB model. Among the standout options are 500GB for £19.99 and £9 upfront or 100GB for £14.99 per month and £79 upfront, the latter working out at roughly 48p per day.

Both offers are on 24-month contracts with iD Mobile, which also include unlimited UK minutes and texts, plus roaming in 50 destinations. A caveat is that customers will see their bills increase during the minimum term, with a £14.99 plan rising to £16.79 from April 2027 and £18.59 from April 2028, reports the Daily Record.

Elsewhere, Sky Mobile has launched its rival Galaxy A37 offer at £15 per month and £12 upfront. However, while it works out cheaper than Mobiles.co.uk, it runs for 36 months and provides a smaller 100MB data allowance.

For those who prefer to purchase their tech outright, Amazon is offering the 128GB and 256GB models for £349 (was £399) and £399 (was £459) respectively. Samsung’s Galaxy A37 boasts a 6.7″ Super AMOLED display with a slim and sleek design and a choice of four colours: Awesome Lavender, Awesome White, Awesome Charcoal and Awesome Greygreen.

It’s powered by a long-lasting battery that Samsung says can last for two days on a single charge, alongside an IP68 water-resistance rating and ‘advanced’ 50MP AI-enhanced camera. This is optimised for nighttime photos, with HDR video support and automatically enhanced image quality.

There’s also a host of innovative features, including Google Circle to Search and Object Eraser. Samsung will roll out security updates to the Galaxy A37 for up to six generations of Android updates, plus up to six years of Security and Maintenance releases to protect from threats.

While no reviews for the Samsung Galaxy A37 are available at Mobiles.co.uk, it’s achieved an impressive 4.8-star rating at Samsung’s website. Here, shoppers have hailed it as the ‘best budget phone on the market’.

One says: “Best budget phone on the market. The camera is fantastic, and the fluidity of the screen is par to none for the same price. I tried Circle to Search, and it’s amazing how a single circle can open up a whole new world of shopping and marketing.”

Another says: “The display is bright and smooth, the battery easily lasts all day, and the performance is fast enough for everyday use, gaming and streaming. The camera quality is also surprisingly good, especially in daylight. For the price, this device offers excellent value and performs better than expected.”

However, while a third shopper awarded the Galaxy A37 five stars, they also felt it had a downside, saying: “The camera performs nicely in daylight, though low-light photos could be better. Good value for the price.”

While this five-star review says: “Everything about this says next-level smartphone. The camera is genuinely impressive – especially the nightography mode that captures sharp, vibrant shots even in low light. Add the brighter display and super-fast charging, and it becomes the perfect device for people who live through photos, reels, and memories.”