The star has extended her My Little Coco baby range to include a selection of products specifically for kids, including strawberry shampoo and detangling spritz
What does an incredibly successful music icon do when the pop world waves goodbye to her and she flits off into the sunset with the love of her life? Well, in Rochelle Humes case, she sets up a beauty empire, inspired by her kids.
The ex-Saturdays singer and TV presenter, who has three little ones with former JLS singer Marvin Humes, launched the range in 2020 and now has over 60 products. But this is her first foray out of baby products, and into ones specifically for children. The kids range includes five products: a shampoo, conditioner and detangling spray, plus a body wash and body lotion, and they come in three yummy scents: Strawberry Swirl, Pistachio Whip and Banana Pudding.
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Speaking about the launches, Rochelle said, “I am so excited to be bring this range to you, bursting with exciting new scents your little and big ones will love. Bath time just reached a whole new level of excitement in my house!”
All the formulas are dermatologically tested and paediatrician approved and contains no parabens, sulphates or dyes, as well as being suitable for vegetarians and vegans, and cruelty-free.
What’s in the new range from My Little Coco?
There are five new products coming out in the range. Three are haircare, and two are bath and body. They are:
My Little Coco Kids Strawberry Swirl Shampoo, £6.25
Lovingly designed to be the gentlest of formulas for little ones and bigger ones (it can be used by grown-up too, especially if you had getting shampoo in your eyes. It contains organic coconut oil and is suitable for any hair type.
My Little Coco Kids Strawberry Swirl Conditioner, £6.25
In a matching juicy strawberry scent to the shampoo, this conditioner also contains coconut oil and is designed to leave locks feeling velvet soft and silky, Suitable for straight, curly, frizzy, thick or fine hair.
My Little Coco Kids Strawberry Swirl Detangler, £6.25
Tame tangles and say no to knots! Our lightweight, leave-in formula makes brushing easier…no pulling, no tears…just soft, smooth, strawberry scented hair that’s ready to go!
My Little Coco Kids Pistachio Whip Body Cream, £6.25
With a whipped texture to make it extra-lovely to apply, this body cream smoothes on easily and sinks in quickly, with a lovely pistachio and magnolia scent.
My Little Coco Kids Banana Pudding Shower & Bath Wash, £6.25
Possibly our favourite scent from the range, this wash creates fluffy bath time bubbles and an easy foam for washing in the shower, for gentle cleansing while helping to keep delicate skin soft, fresh and cared for.
Love the strawberry scent in your little ones’ hair, but want it for less? It’s also worth checking out the Child’s Farm range at Superdrug, which currently has 10% off the usual price. Discover Childs Farm Tangle Taming Conditioner Strawberry & Mint, Tangle Taming Shampoo Strawberry & Mint and 3 In 1 Hair Detangler Strawberry & Mint, all normally £5.49, but currently just £4.49.
