Matinée Multilingual, a leading voiceover and subtitling studio based in the UK, has revealed that 2025 has seen an extraordinary increase in demand for voiceover services—the highest in its operational history.
Voiceover has become a cornerstone in modern content creation, with growing demand across sectors such as education, marketing, internal communications, and digital media. This year’s surge reflects the vital role voiceover plays in creating accessible and captivating content.
According to Cisco Systems, video is predicted to represent more than 82% of global consumer internet traffic in 2025—a dramatic escalation from 2017 levels, which were 15 times lower. This rapid video expansion is prompting businesses to prioritise professional, localised voiceover as a key component of their global communication strategies.
“Video is now the default way people learn, shop, and communicate,” says a spokesperson from Matinée Multilingual, a UK-based voiceover and subtitling studio. “But the voice you hear in that video is just as important as the visuals. It shapes tone, builds trust, and makes content feel human.”
While AI-generated voices have seen some growth, many organisations still favour professional human narration, especially for training, onboarding, brand storytelling, and international marketing. Voiceover adds credibility, clarity, and emotional connection that automated tools can’t yet match.
“Businesses are realising that a well-delivered voiceover isn’t just a nice-to-have, it’s the difference between being understood or switched off,” Matinée’s team explains.
Based in Reading, Matinée Multilingual provides voiceover, translation and subtitling services in over 80 languages, working with a network of experienced voice artists and translators around the world. Their in-house team manages everything from script adaptation and casting to final audio production, making them a one-stop shop for localised video.
Clients range from global media companies and broadcasters to eLearning providers and YouTubers. Increasingly, UK businesses are turning to studios like Matinée to help them expand into international markets or improve the accessibility of their existing content.
With video now a key part of internal comms, training rollouts, and customer onboarding, even traditional offline sectors are investing in voiceover. Matinée notes a particular rise in demand from healthcare, manufacturing, education, and tech companies seeking to streamline communication across diverse teams and global offices.
“People expect content to be clear, inclusive, and in their own language,” says the Matinée team. “Voiceover is what makes that possible, especially when you’re trying to connect across borders.”
As video continues to dominate internet traffic in 2025 and beyond, voiceover will remain central to how brands inform, inspire, and connect with their audiences.
“It’s not just about reading a script,” says Matinée. “It’s about finding the right voice, and using it to make sure your message lands.”
