The fashion giant has shoppers ‘obsessed’ with the summer dress inspired by a trending style
Primark shoppers are ‘obsessed’ with a new dress that could be ideal for hot weather. Fashion fans looking to keep cool this summer are opting for halterneck styles and sleeveless outfits. But you don’t need to sacrifice style to stay cool.
High street retailer Primark is selling several summer dresses in polka dot prints, which is fast proving to be one of the year’s biggest trends. So customers can dress to impress while choosing outfits suitable for the extra-hot weather.
One standout dress that has impressed fashion fans on social media is the £14 Polka Dot Mesh Halterneck Mini Dress. Available in blue or white, Primark says the polka dot dress is ‘perfect for summer’.
Showcasing the mini dress on its website, the fashion giant says: “This dress is the perfect summer pick – featuring a high neckline, halterneck back, mini length and polka dot print.” Shoppers interested in the style can buy it via click-and-collect or check in-store availability on the retailer’s website. The dress is available in XXS to XL.
The dress was featured in a popular TikTok video shared by Beca Morgan. Posting under the username @Becamorgan, she shared a video highlighting “new viral Primark dresses.”
In the clip, she showcased the Polka Dot Mesh Halterneck Mini Dress in both colourways and another polka dot style. Beca told viewers: “I’ve just found probably the cutest dresses ever in Primark.
“Let me show you what they are. I think they’re probably new in, because I come in a lot and I’ve never seen these. So we’ve got baby blue with a low back and a little tie on it. This is so cute. I think it’s like £14. Then we’ve got the exact same, but in white, low back again.”
She also showed the £16 Polka Dot Cowl Neck Midi Dress, which is available in pink or chocolate. Primark’s product description said: “In an all-over polka dot print, this midi-length dress has a cowl neckline and an open back design.”
Beca said: “I literally bought one of these in Seville, like a week ago, in yellow, but they’ve got it now in pink.” In her caption, she praised the styles, writing: “Which ones should I get!? Obsessed with these new in Primark dresses.”
The video gained over 35k views and hundreds of likes from impressed social media users. Replying to the post, one person commented: “Love the pink and blue.” Another fan wrote: “Oh I love them.”
