Shoppers were told to ‘run’ to Primark when the £4 item went viral on social media
Thousands of shoppers could be ‘running’ to Primark after a £4 item went viral because of its ‘cute’ design.’ Social media users loved the look of a product from Primark’s home range when it was showcased in a TikTok post.
The high street retailer is no stranger to viral success. Shoppers often make the store’s products go viral by sharing recommendations on platforms like Instagram, Facebook, and TikTok. The latest hit is a £4 Lidded Honey Jar, a glass food jar with a wooden lid.
Shoppers went wild for the £4 tableware after it was featured in a trending TikTok video shared by @Mikaelalouisee. In her video, the content creator and Primark shopper named Mikaela shared high praise for her find.
In her video, she wrote: “Best £4 I’ve ever spent.” Mikaela was so pleased that she told customers to ‘run’ for the jar in her caption. She said: “Girls, RUN to Primark for this cute lil honeypot.” The message was received by thousands of viewers, as the video racked up over 400k views and 23k likes.
In the video’s comments, there were many excited responses from shoppers interested in purchasing a jar for themselves. One such fan said: “I fear I need.” A second shopper wrote: “OMGGG THIS IS PERFECT!” A third reply read: “Omg obsessed.”
Someone else commented: “This is so so cute.” Another viewer shared: “I can’t even have honey. But this makes me want the jar,” and a different fan praised: “Aw cute Winnie the Pooh jar.”
The good news for Winnie the Pooh fans is that Primark’s website lists several Disney-themed items. For instance, there’s a £6 Winnie the Pooh Flip Bento Box, a £8 Disney’s Winnie the Pooh Water Bottle, a £7 Winnie the Pooh Travel Coffee Mug, and a £5 Winnie the Pooh Yoghurt Pot.
Primark also sells themed clothing, bags, towels, homeware, and footwear. Shoppers looking for items to display in their home might like the £7.50 Disney’s Winnie the Pooh Candle.
The product description states: “Bring home the essence of the Hundred Acre Wood to your home with this Disney’s Winnie the Pooh candle! Housed in a yellow honey-shaped jar featuring vintage-inspired Pooh Bear graphics, this single wick candle will create the perfect cosy atmosphere for any Disney fan.
“Style it on a bedside table alongside fairy lights for dreamy vibes, group with other Disney collectibles on a floating shelf or place it on a coffee table as a cute centerpiece that guests will absolutely love.”
Meanwhile, shoppers looking for clothing might like the £8 Disney’s Winnie The Pooh Cotton Blend Sweatshirt. The product description states: “This cotton blend sweatshirt brings a classic Disney feel to everyday wear.
“Designed in a deep mocha brown, it’s made with a smooth, matte finish. The front shows Winnie the Pooh seated, framed by “Winnie The Pooh” in bold lettering, “1926,” and “Hundred Acre Wood” in cursive script. A ribbed, crew neckline, dropped shoulders and ribbed cuffs and hem create a relaxed shape while helping the sweatshirt keep its form.”
