‘At my top weight, I was trying to play volleyball with my daughter, and I couldn’t do it’
For anyone already feeling worn down by the pressure of a “new year, new you” reset, extreme diets and unrealistic goals, there’s a growing shift towards approaches that focus on long term habits rather than quick fixes. The Simple app is designed for people who want to lose weight without cutting out food groups, counting every calorie or starting over every Monday.
Simple, which is currently offering 60% off its weight loss plans with the code REACH60, is a clinically backed weight loss app that builds a personalised plan based on a short quiz. Instead of rigid rules, it focuses on behaviour change, helping users understand how they eat, move and think about food, and how small, sustainable adjustments can add up over time.
One user who had success was Rebecca Littles, from New York, USA. So far, she’s lost 76 pounds with the app, and despite previous issues with tracking apps, she found this one to be a breeze – and she’s already feeling the benefits. “I’m losing an average of three pounds a week. Fasting has been helping,” Rebecca said.
“My goals totally were to lose weight and be healthier for my children, being able to be outside and play games with them or play sports with them is something that’s very important to me.
“At my top weight, I was trying to play volleyball with my daughter, and I couldn’t do it. Five minutes, maybe, into it, I had to stop.”
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Simple app provides personalised plans for fasting, workouts, and nutrition
Now, she said, “I go to the gym three to five times a week. I do lift weights and I do cardio… either doing stairs, treadmill, elliptical, rowing…
“I have a higher energy level now, I don’t have to take naps in the middle of the day, I feel like I’m more focused on the things that I need to get done, and I sleep like a baby.”
Simple offers flexible food logging through typing, voice or photos, alongside tools like the NutriScanner, which helps users understand what’s in meals whether they’re cooking at home or eating out. There’s also an intermittent fasting tracker that prioritises safety and sustainability, guiding users gently rather than pushing extremes.
Simple also creates personalised workout plans based on your preferences and ability, with options ranging from walking and yoga to Pilates, HIIT and Tai Chi. Everything is designed to fit around real life, not replace it.
Users also have access to Avo, Simple’s in-app AI wellness coach. Avo answers questions in plain language and can suggest recipes, snacks or workouts at any time of day. The more people use it, the more tailored the advice becomes, making it feel less like a generic app and more like ongoing support. One of Simple’s newest features is Blinky, an emotional support companion built into the app.
Rebecca enjoyed that she didn’t have to give up her favourite things, either. “Some of the things that I did give up while using the Simple app is my sweets and soda,” she said.
“I didn’t have to completely give it all up, I have just limited it to one or two sodas a week instead of 14.
“So far, I’ve lost 76 pounds. I started at 286, and I am down to 210. I’m 30 pounds left to go to my initial goal weight, which is 180.”
As an alternative, shoppers could check out Lifesum. Their premium plans are priced at £49.99 for one year, £19.99 for three months and £7.49 for one month, according to the Apple App Store. With meal tracking features, shoppers can snap a photo or scan barcodes for instant nutrition results that show calories and macros, along with options for meal plans and grocery lists, as well as holistic life scores.
Buyers could also look at MyFitnessPal, which offers a monthly premium plan at £19.99 a month, or an annual plan at £80.04 – £6.67 per month. It features a food tracker and activity tracker, along with a diary for measuring progress, and there’s tons of connectivity too with smart watches and fitness tracker integration, as well as a few useful premium features like ad free use or custom goals.
Back to Simple, shoppers writing on the app’s Trustpilot had great experiences. One said: “I find the Simple app to be wonderful. If I have questions, they have answered them all, if I need help they have helped me so far. I have lost five pounds. They make it easy for me.”
Another said: “I started very sceptical, however within the first week I learned enough that I was willing to try fasting and saw amazing results. The balance of information and application is impressive.”
Some left feedback however, and one found issues with Simple’s logging, saying:“I did not have time yesterday to log my food. Family gatherings all day. Would like to be able to go back and fill in the missing data.”
However, another shopper added: “I love this little app! It really does help. Keeps me on track.”
Simple is currently 60% off with code REACH60.
