The supermarket has teamed up with the 1 Million Minutes campaign, which is working to combat loneliness
Morrisons has launched a new type of checkout till across its stores nationwide.
The new Talking Tills allow customers to spend a little more time at the checkout to have a friendly chat to Morrisons staff. It is part of a new loneliness initiative being launched by the supermarket.
The supermarket has teamed up with the 1 Million Minutes campaign, which is working to combat loneliness. Talking Tills will be available from December 4 until December 7.
Morrisons says a trip to the supermarket can be one of the few opportunities for lonely people to speak to someone in person.
David Scott, Corporate Affairs Director at Morrisons said: “At Morrisons, supporting the communities we serve is at the heart of what we do. We know that for many people, especially at this time of year, a simple conversation can make a real difference.
“The Talking Tills campaign is designed to create space for those meaningful moments, offering customers the chance to slow down and chat if they’d like to.”
Daniel Robinson, Editor of Good Morning Britain said : “In the 10 years since we launched our 1 Million Minutes campaign, we have brought together thousands of volunteers with thousands of people experiencing loneliness and isolation around the UK.
“And this year feels more urgent than ever, with rising prices in the shops and pressure on families, it’s so easy to feel disconnected.
“We all know what it feels like to feel lonely. And whether it’s a family member, a friend, a neighbour or a stranger, pledging just a few minutes of time can really make a difference.
“Our viewers have been immensely generous with their time over the years and I know this December is going to be something really special.”
It comes after Morrisons confirmed a new partnership with Bauer Media Outdoor (BMO) where it will install and operate a network of 300 digital screens across hundreds of it supermarkets.
The new screens will show advertisements, with the rollout set to begin in early 2026.
Steve Newbould, Head of Commercial at Morrisons, said: “We’re pleased to be offering even more media opportunities for our customers to connect with their favourite brands through the rollout of new digital screens at our supermarket entrances.
“This is just one of the many innovative advertising solutions available through MMG, designed to help brands reach shoppers in meaningful and effective ways.”
Richard Bon, Managing Director at Bauer Media Outdoor, said: “Securing this exciting new partnership with Morrisons represents another significant moment for the role of Out of Home in the wider UK retail media ecosystem.
“With perfectly positioned screens at store entrances nationwide, we’re creating unmissable opportunities for brands to connect with millions of shoppers at the precise moment purchase decisions are being made.“
