Pet owners will be able to check a vets price list for common treatments under a proposed shake-up of the industry.
Vet practices will also have to make clear if they are independent or part of a chain.
It comes concerns about the rocketing costs that owners have faced, along with claims around a lack of transparency.
Under the proposals, every vet practice will need an official operating licence – similar to GP surgeries and care homes – and to provide straightforward routes for customers to raise concerns.
The proposals follow the Competition and Markets Authority (CMA) finding that fees have risen at almost twice the rate of inflation, with pet owners not being given enough information about their vet and the prices of treatments.
The proposals would make the system clearer, fairer and more transparent for owners while also supporting veterinary professionals, the Department for Environment, Food and Rural Affairs (Defra) said.
Animal welfare minister Baroness Hayman said: “Pets are part of the family, and owners deserve clear information, fair treatment and confidence in the care their animals receive.”
UK Chief Veterinary Officer Dr Christine Middlemiss said: “Updating these rules will help build a modern veterinary service that is easier for the public to understand and navigate, while strengthening animal health outcomes and supporting a skilled, resilient workforce.”
British Veterinary Association president Dr Rob Williams said: “It’s therefore imperative that colleagues engage with Defra’s proposals, ensure their voices are heard and grasp this opportunity to shape a veterinary sector that’s fit for the 21st century.”
