McDonald’s is making the changes after 15 years and some fans are not happy
McDonald’s customers are preparing for a big dining change next month after 15 years. The fast food chain is ditching its well-known Wrap of the Day offer from restaurant menus next month, moving the deal exclusively to its mobile app.
The promotion, which has been a cornerstone of McDonald’s value menu since 2011, presently lets diners purchase a changing daily wrap for only £2.49. However, from 14 July, customers will no longer be able to order the reduced-price wraps at tills or self-service kiosks.
Instead, hungry diners will need to claim the offer via the McDonald’s app through a revamped promotion titled “Get Any Wrap in the App”. Although the price tag will stay at £2.49, shoppers must now place orders through the app before either picking them up in-store or arranging delivery.
Anyone ordering through kiosks will be forced to pay full menu prices, which vary from £4.49 to £5.79. The decision has triggered backlash among some customers online.
On a discussion thread about the change in Reddit’s r/McDonaldsUK forum, one user wrote: “BOYCOTT BOYCOTT BOYCOTT.” Another person fumed: “Well it was the only reason I went to McDonald’s so…..”
Someone else lamented: “THEY’RE REMOVING WRAP OF THE DAY? ? ? no way.. I miss when it was £1.99.” Numerous customers expressed their disappointment that a popular long-standing value deal was essentially being withdrawn from restaurant menus.
McDonald’s statement on the July 14 wrap change
A McDonald’s spokesperson said: “From July 14, our new ‘Get Any Wrap in the App’ offer will enable customers to redeem any wrap for £2.49, any day of the week, on the McDonald’s App. We regularly review the ways we can improve our value offers and moving this new deal onto the app means customers will have more flexibility to choose their favourite wrap on any day they’d like it.”
Instead of being limited to a particular wrap based on the day of the week, diners will now have the freedom to select whichever wrap they fancy for £2.49 via the app. The promotion will run between 11am and 11pm daily, though customers are restricted to redeeming it just once per day.
The Wrap of the Day overhaul arrives just weeks after McDonald’s announced changes to its well-known Food for Thoughts survey promotion. The scheme has traditionally been viewed by loyal customers as one of the most affordable ways to secure a discounted meal following completion of a feedback survey.
Yet reports circulating among customers online indicated the offer was being modified from May onwards. Previously, many diners used the receipt survey to access a burger-and-fries meal for £2.99. Under the revised structure, customers who complete the survey now reportedly receive a complimentary medium fries, cheeseburger, Oreo McFlurry or Smarties McFlurry when they spend £5.
