Rhode’s ‘designed with Justin Bieber’ range has landed today– but it won’t be on shelves for long
When Hailey Bieber first announced the launch of her skincare brand Rhode nearly four years ago, many assumed she would use her husband’s famous face to market the range of products. Instead, the model-turned-beauty-mogul built a huge fan base within the skincare community thanks to her impressive formulations and just her name. Eventually, people stopped wondering whether Justin would ever appear in a collaboration.
Now, Hailey has decided it’s high time to give her fans what they want: a ‘designed with Justin Bieber’ range of products. Justin follows in the footsteps of some other major celeb collaborations that have skyrocketed Rhode to further success, including Love Stories’ Sarah Pidgeon and supermodel Claudia Schiffer. His range doesn’t even mark the first male Rhode collab, since Babygirl actor Harris Dickinson took that title in 2024 when he starred as the face of the Glazing Mist.
Launching on Rhodeskin.com at 5pm BST today, April 13th, Justin’s range is nicely timed to hit virtual shelves just days after his viral Coachella performance. Proving the husband-and-wife duo know a thing or two about clever marketing, Hailey built the whole launch around ‘Bieberchella’, collaborating with Sephora to engage hundreds of influencers arriving at the festival, who went on to capture and trial the products before watching his set.
What’s in the ‘designed with Justin Bieber’ Rhode range?
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Taking centre stage are the Spotwear stickers. Available in five exclusive shapes in a mix of colours, these hydrocolloid spot stickers make breakouts look trendy. They sit comfortably over blemishes to create a protective barrier, helping to absorb excess oil, calm redness and stop further irritation.
Shop the shapes individually for £16 per pack, or as a five-shape bundle for £72.
The Peptide Eye Prep basically took over social feeds over the weekend, with some of the biggest content creators sharing their ‘get ready with me’ videos using the under-eye patches. Now available in this special edition Banana Peel colourway, the patches depuff and brighten under the eyes while helping to reduce the look of fine lines and dark circles.
Shop six pairs for £25
Proving that lip balm is for everyone, Justin’s Peptide Lip Treatment is also going live today in the special Caramelised Banana edition. The nourishing formula hydrates and replenishes lips while leaving a glossy finish. Unlike many of the other Rhode lip treatments currently on offer, this one doesn’t feature a tint.
Shop the Peptide Lip Treatment for £20
If you’re a big Justin fan, you can also shop the full Rhode x the Biebers set, containing all three products, for £56.
Justin’s skin history
Back in 2020, Hailey and Justin filmed a few Cooking with the Biebers episodes for Youtube, where the duo gave us insight into their skincare regimes and the struggles they’ve both faced with skin concerns. During one episode, Justin opened up about suffering from adult acne.
“Justin has really, really nice skin naturally, and over the last two years, he’s been struggling with adult-onset acne breakouts,” Hailey explained. “I’m super into skincare, and because we’ve had a lot of time [in this quarantine], I told him that by the time we exit this quarantine, he is going to have glowing, perfect skin.”
Justin concluded that Hailey “really helped me with my self-confidence, even just getting my skin to the way it is now.”
It seems like a natural fit, then, that Justin would front Rhode’s range of spot stickers, considering how he’s been an avid user of other brands in the past. Alongside spot treatments like this one, he also sticks to a regime of serums and masks selected by Hailey.
