The much-loved loungewear brand has unveiled temperature regulating pyjamas perfect for even the fussiest shopper
Loungewear brand Oodie has been a buzzword for comfort for more than half a decade, since launching their now iconic and much imitated oversize fleecy hooded blankets into the UK over lockdown. In recent years the brand has diversified into a range of other products keen to tempt consumers to stick with them and their latest launch might just be one of their best and most versatile yet.
The Aussie brand launched their new range of pyjamas in the UK a couple of weeks ago to huge fanfare with a competition for customers and an introductory 20% off discount for shoppers buying a pair. As a self-confessed Oodie superfan – I have both a regular navy and a Disney Christmas version of the iconic Original hooded blanket that started it all, as well as several Sleep Tees and an Outdoor Oodie – I was very keen to give the new pyjamas a try.
Having worn them every night over a couple of weeks and seen how well they wash along the way I think they have the potential to be one of my favourite items in Oodie’s entire range. I’m already plotting to buy more.
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Coinciding perfectly with UK weather hitting that troublesome point in spring where you never know whether you’re going to be kicking the covers off as it’s too warm or arguing with your other half about needing to put a quick heating boost on to take the edge off the chill of the room, Oodie’s newest launch offers both heating and cooling options that aim to regulate your body temperature while you sleep.
There arefive different prints available, with each coming in a range of styles as well as hot and cold versions. Buyers can pick a new version of Oodie’s ever-popular pale blue cloud print, alongside a Love Heart inspired candy, a bright tie dye, a confetti print on a black background and a purple check. Each style comes in short-sleeve pyjama tops, long-sleeve pyjama tops, shorts and cuffed or wide leg trousers, making for the ultimate mix and match loungewear.
But it’s not just down to whether garments have long or short arms and legs that helps shoppers regulate their temperatures. You wouldn’t imagine pyjamas could ever be particularly high-tech but this is no-pseudo scientific mambo-jumbo, Oodie has put a lot of thought into the fabrics they use for these new styles and how they work with the human body to make sure the people wearing them feel comfortable.
Admittedly, heat-regulating clothing has become increasingly popular over the last few years, with brands introducing various wicking and cooling materials into loungewear. Most notably, bamboo fibre is particularly beloved by retailers like BAM Clothing and The White Company, but it tends to come with a premium price tag.
Oodie has previously dabbled (to great effect, according to our previous review) with using bamboo in its oversized Sleep Tees, but for this launch, it has turned to a different innovative fabric. The cooling range is made from a modal blend fibre produced by spinning beech trees and is known to be one of the softest fabrics on earth.
According to the company, the cooling PJs are 21% more breathable than regular cotton pyjamas, lightweight and pre-shrunk to maintain the sizing regardless of how many times shoppers wear them. The warming range, on the other hand, is crafted from a brushed bamboo blend and is said to be more than double the warming power of traditional cotton pyjamas.
Odour-resistant and 85% better than cotton at keeping sweat away, Oodie says these pyjamas will keep shoppers warm while also smelling and feeling good. They are also said to be 50% more antibacterial compared to normal cotton PJs. Thanks to the changeable weather, I have tried both over the last few weeks, having opted for the purple check version of the range, both in long-sleeve and long-leg versions.
The ‘Oodie Sleep Club’ in luminous yellow bubble writing across the chest isn’t subtle, and the closest thing to a quibble I have is that, if I had my way, it wouldn’t be on there, although the colour and rest of the design is exactly to my style. Otherwise they might be my perfect PJs.
As someone who’s had to move away from Primark pyjamas in recent years because they seem to mostly have cuffed ankles which I find too constricting when I sleep, I was happy to be able to swerve those and opt for the excellent wide legged trousers, which are very similar in style to yoga pants and come with pockets.
The cooling PJs are perfect for anyone who wants the comfort of Oodie’s sleep tees but with a slightly more flattering shape. I’m intrigued to see whether they are more cooling than the brand’s previous bamboo option – I’m looking forward to the UK weather improving so I can fully test it.
But for me, the real star of the show is the warming PJs. I get really cold in bed at times but find I can overheat in synthetic, super-fluffy pyjamas. These pyjamas don’t look like you’ve made yourself an outfit from plush children’s toys, but while the fabric is thin, it is incredibly soft and cosy without being bulky. Even my husband, who never notices such things, commented on how soft the pyjamas felt when I brushed past him.
They’re genuinely astonishing and I’m already eyeing up a second pair of the trousers in a different print to mix and match with other nightshirts in my drawer. The fact the tops, trousers and shorts are all bought separately makes this easily done, with prices starting from £35 per item.
While this does feel pricey for a pair of PJs, as any bargain hunters know, Oodie is always good for a deal or discount so it’s always worth keeping an eye on their sales. Currently they’re offering 20% off when shoppers buy two pieces of the temperature regulating range, meaning effectively shoppers can save up to £15.60 on the total price of a pair. Elsewhere, their launch competition is also still live for shoppers who want to try and win a pair of the pyjamas.
