Bakery chain Greggs has pushed through another wave of price rises – with its iconic sausage roll up 5p to £1.35
The boss of bakery chain Greggs revealed no further price rises are planned this year – after just upping the cost of a sausage roll again.
The high street giant’s army of fans have seen the price of some of its top-selling products increase. The company has previously blamed everything from raw ingredients to wage and employment costs.
Greggs confirmed many items on its menu went up again last week, with the chain’s every popular sausage roll increasing by another 5p to £1.35 in most stores. A regular latte went up 10p to £2.25. The retailer insisted a number of prices were held, including meals deals, with its breakfast deal remaining at £3.15.
And Greggs chief executive Roisin Currie had welcome news for those concerned about more hikes to come. She said: “We expect cost inflation to be lower this year and lower than for a number of years, so that will give a bit of respite to the consumer. There are no plans for any further prices rises this year,” she added.
It came as Greggs, which is Britain’s biggest fast food chain, warned subdued consumer confidence meant profit would be flat this year, despite a pick-up in sales in its Christmas quarter. The bakery chain, also known for its steak bakes and vegan alternatives, reported sales up 2.4% for last year, a marked slowdown from 5.5% in 2024 and 13.7% in 2023.
“The mood music last year wasn’t a positive one so I think that played into the consumer feeling under pressure,” Ms Currie said. “That’s why we’re being cautious about 2026.”
In its Christmas quarter, Greggs posted underlying sales growth of 2.9%, improving from the previous period when they were up 1.5%, putting it on track to deliver 2025 profit in line with a forecasts of £173million.
For 2026, Greggs is expecting profit at a similar level, and Ms Currie said she expected new pizza flavours plus demand for its Mac & Cheese and chicken goujons to help drive sales.
The slowdown at Greggs’ has led some analysts to say that Britain may have hit “peak Greggs” after rapid expansion in recent years. But the company has said it still plans to grow its store estate. It currently has 2,739 shops, compared to McDonald’s which has more than 1,450.
While best known for its sausage rolls and the like, Greggs has been rapidly launching new products to tap into changing customer tastes and to steal trade from rivals. Last year saw it sell more than 50 million pizza slices, for example, along with potato wedges, cheese bites, and hash browns.
The firm also revealed that more than 20,000 customers had visited The Golden Flake Tavern, Greggs first ever pubs that sells beer, and in Newcastle’s Fenwick department store. More than 4,000 pints of Gosforth 1939 Lager and more than 1,000 Pink Jammie Fizz cocktails have been sold, it said, with Sausage Roll & Mash the most popular dish.
