Disgruntled shoppers have branded the bakery chain ‘greedy’ after it increased the cost of the popular pastry treat from 65p each to 80p
Greggs has quietly hiked the price of its mince pies by almost 25% since last Christmas.
Disgruntled shoppers have branded the bakery chain “greedy” after it increased the cost of the popular pastry treat from 65p each to 80p.
The Sun first reported the rise after comparing prices in Greggs shops in Doncaster, Middlesbrough, Glasgow and Tiverton, Devon compared to last year.
The newspaper also noted how some Greggs branches in London have hiked the price of mince pies from 80p to 95p. In a post on Facebook, one person complained: “Greggs are getting greedy.”
Another said: “We can’t have anything nice in this country.” The Mirror has contacted Greggs for comment and we’ll update this article when we get a response.
It comes after Greggs raised the price of its two-part breakfast deal, which includes a roll and drink, last month from £2.95 to £3.15. The three-part breakfast deal, which also includes a side such as a yoghurt pot or hash browns, has gone up from £3.95 to £4.15.
Greggs has also hiked the price of some of its baked goods, such as the empire biscuit, by 5p. Greggs increased the price of its sausage roll earlier this year by 5p, to £1.30.
Speaking last month following the increase in price of its breakfast items, Roisin Currie, the chief executive of Greggs, said the high street chain “still offers exceptional value”.
Ms Currie also urged Labour to avoid any “surprises” in the autumn Budget, which will take place on November 26 and will see Chancellor Rachel Reeves set out her tax and spending plans.
Ms Currie added that she was hoping business owners would be given “reasonable notice” over any changes. Greggs said the previously announced higher rate of employer National Insurance, plus higher minimum wage, has put pressure on its costs.
Ms Currie said: “I guess what’s not helpful is when it’s something that comes out that surprises us and that’s what happened with the national insurance last year – we weren’t expecting that and it came in very quickly.
”It’s quite hard to plan and manage a business when you have a £20 million hit that you hadn’t predicted or weren’t aware was coming.”
Greggs has more than 2,600 shops in the UK and previously revealed it was now expecting 120 net new openings for the year as a whole, slightly lower than its previous target.
It has continued to open new shops recently in Tesco and Sainsbury’s as part of a partnership with the supermarket chains, as well as relocating smaller shops to better locations.
