LFB said: “Firefighters are currently responding to a fire on Golders Green Road in Golders Green.
“The fire has occurred by a building which is three storeys, with a shop on the ground floor and premises above.
“The fire is producing a significant amount of smoke and we’re advising people in the area to keep their windows and doors shut at this time.
“A number of road closures are in place, including on Golders Green Road near the junction with Beverley Gardens.
Please avoid the area whilst firefighters work to extinguish the fire.
“The Brigade received the first of 33 calls about the fire at 0647 and Control Officers have mobilised ten fire engines and around 70 firefighters from Finchley, Willesden, West Hampstead and surrounding fire stations to the scene. A 32-metre turntable ladder is also in attendance.
“The cause of the fire is unknown at this time.”
