Get Apple TV+ for £2.99 per month in rare ‘limited time’ price drop

Stream hit shows like Severance, The Studio, Ted Lasso and Slow Horses for less as Apple cuts 66% off its streaming subscription

TV fans can bag a rare limited-time deal as an Apple TV+ subscription drops to £2.99 per month for three months. It’s not very often the tech giant cuts its prices, but this month, TV fans can effectively get three months’ access for the price of one.

With this, members can stream hit shows like Severance, The Studio, Slow Horses, Ted Lasso and much more while saving 66% compared to the usual £8.99 rate. The deal isn’t around for long though and is set to expire on April 24.

This makes Apple TV+ the most affordable option amongst the major streamers, compared to the cheapest subscription tiers of Disney+ (£4.99), Netflix (£5.99) and Prime Video (£5.99). After the three-month promotional period, the subscription will automatically renew at the usual £8.99, but at this point you’re free to cancel.

Disney+ marks fifth birthday with major slate announcement to rival Netflix and Amazon

Science-backed supplement leaves shoppers ‘less bloated’ and without ‘need to snack’

The deal is also available for Apple TV+ customers on a Sky TV plan, including the £15 Essential TV bundle. Members of this plan also gain access to more than 100 channels including Sky Atlantic – the UK home of The Last of Us – and free subscriptions to Netflix and Discovery+.

Apple TV+ has enjoyed a stellar start to the year, with the second season of Severance breaking viewership records. The genre-mashing dystopian sci-fi workplace comedy thriller – produced by Ben Stiller and starring Adam Scott – overtook Ted Lasso to become the streamer’s most-watched series of all time.

Seth Rogen’s Hollywood satire The Studio – which stars Rogen as a newly appointed head of a movie studio – debuted in March and has bagged an impressive 95% Rotten Tomatoes score. Currently sitting top of Apple’s TV chart is Your Friends and Neighbors, a comedy crime-drama starring Jon Hamm as a hedge fund manager who turns to burglary after losing his job.

There’s also plenty to look forward to with Apple, following the announcement that Ted Lasso will return for a fourth season, with Jason Sudeikis returning to the titular role. The streamer has also unveiled its summer 2025 preview, featuring returning favourites including Slow Horses and The Morning Show.

They join a packed slate, including Julianne Moore and Sydney Sweeney feature-length thriller Echo Valley, alongside Alexander Skarsgård sci-fi Murderbot. However, despite recent releases including The Gorge and Blitz, some viewers may find Apple TV+ is lacking a wide array of films compared to its streaming rivals.

While it’s TV library goes toe-to-toe with Netflix, Disney+ and Prime Video, those looking for the latest Hollywood blockbuster or timeless classics may be disappointed. But for the biggest and best TV shows, an Apple TV+ membership is now available at £2.99 per month for three months until April 24.