A natural calming supplement added to your dog’s water bowl may help support a more relaxed pup – and it costs less than £1 a day
For many dog owners, anxiety isn’t just the odd stressful evening during fireworks season. It can be separation anxiety, barking at the slightest noises, throwing up during car journeys, or struggling to settle when visitors arrive. But one pet brand is on a mission to help combat canine anxiety with a calming natural supplement, which costs less than £1 a day.
Following a study that more than 70% of dogs experience anxiety, PAWD has launched its Calming Starter Pack , which has been designed as an easy first step for anxious dogs. The supplement aims to promote a more relaxed mindset without harsh sedatives or difficult tablet routines.
The PAWD Calming Powder usually costs £29.99 for small breeds below 15kg, or £34.99 for large breeds. One way to save is to order the product on a subscription, working out at £23.99 and £27.99 respectively.
But for new customers who use the code FIRST20, the price drops to £19.20 and £22.40 for the small and large packs. For those who don’t want to commit to repeat orders, they can grab a single pack for £24 for dogs under 15kg and £28 for those over 15kg.
Unlike traditional calming products that can leave pets feeling drowsy, PAWD Calming Powder is designed as a 100% natural supplement that targets the root causes of anxiety. Developed by animal nutritionists, it uses Melissa (lemon balm) and passionflower to address issues like separation anxiety, noise sensitivity, car travel stress, and reactivity.
Calming Powder
From 69p a day
PAWD
Buy here
PAWD Calming is a vet-approved, 100% natural liquid or powder supplement designed to reduce anxiety and stress in dogs without sedation.
The brand says its flavoured formula is made to fit easily into a dog’s daily routine, helping avoid the stress many owners face when trying to give tablets or medication. It can simply be added to their water bowl and consumed throughout the day. Each pack lasts approximately a month, working out at 69p a day when paying £19.20 for the subscription with the 20% off.
Elsewhere, Amazon has dropped the price of the Dorwest Valerian Compound for Dogs and Cats from 312.90 to £12.50. The Valerian Compound takes effect within 30 minutes and lasts for up to two hours, helping pets get through stressful events without drowsiness.
Alternatively, Pooch and Mutt stock these Hemp Chewies for £19.99. The THC-free meaty treats contain ingredients known to support relaxation and help maintain emotional balance.
Back at PAWD, according to the brand, 81% of dogs see results within the first month, with the product currently holding a 4.8-star Trustpilot rating. The company also offers a money-back guarantee, giving shoppers extra reassurance when trying it for the first time.
One dog owner and professional trainer said: “Super product and my young working lab loves it. He is a very excitable, almost 2yrs old, but also can get a bit anxious. The PAWD drink has really helped and keeps him a bit calmer. We have been on it for a few months now and I will be staying on it. As a dog trainer, I have recommended to some of my clients, and they say the same thing that it has helped with their dogs.”
Another added: “Absolutely cannot live without this drink for my dogs, it really has calmed my dachshund cross paterdale down before walks or just in general if she’s being a bit too much like at the moment she’s on heat and if I did not have this drink I’d be pulling my hair out.. I swear, but this stuff, it really does work with doggy anxiety.”
Some pet parents noticed changes within a week, adding: “WOW. My 4-year-old Dachshund used to bark at any noise, especially when people walked into a room. This has significantly reduced after only 5 days of adding this to her water could not recommend this enough.”
Not everyone has seen the results they’d hoped for, though, with one shopper commenting: “I have noticed very little difference in my dogs’ behaviour. She still barks at every little noise outside during the day, and she still barks constantly at anyone who walks past our gate.”
Another owner wrote: “We adopted a 6yr old male border collie, who’d had 5 owners that we know of, and although he is the gentlest boy, he had severe anxiety about everything, so we turned to PAWD. The change was not instant; we’ve been using PAWD for 6 months, and it’s definitely life-changing for him. He can now settle quietly, no more panting and pacing. He does still bark at other dogs walking past, but outside walking, he’s perfect with other dogs.”
“We are on our second bag as the first bag worked wonders,” one customer raved about PAWD. “Five-year-old male lab who would never settle down, and he has a lovely, calming energy about him now. He will now lie up on the sofa and cuddle, but before the drink, he would never have done this. He also loves the drink and gulps it down every morning.”
For owners dealing with an anxious pup, the PAWD starter pack could be the ultimate solution. While it’s not a cure or treatment for medical conditions, the ingredients can help alleviate symptoms of anxiety. With summer travel and busy social calendars often making stress worse for pets, now could be a good time to trial a calmer daily routine, particularly with the 20% off code FIRST20, offering a significant discount.














