Love them or hate them, Crocs has just announced its most exciting partnership yet, and the nostalgic collab is already going viral
Crocs has been dropping collaborations with some of the coolest brands around, including Hollister, Simone Rocha, Barbie, and McDonald’s – to name a few.
However, its latest announcement is arguably its most fun yet. Teaming up with iconic toy brand LEGO for a multi-year global partnership, the brands have launched a range of new products and jibbitz, with the first drop a pair of wearable LEGO brick clogs.
The collectable oversized clogs all feature the LEGO brand logo across four studs, and a brick-like outsole that looks exactly like a LEGO toy brick.
Each pair also come with a LEGO Minifigure with four pairs of its own miniature Crocs shoes. Priced at £199, these clogs are a unique collector’s item, and will officially launch on Crocs and LEGO on the 17th February. You can sign up for the waitlist now.
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Talking about the collab, Carly Gomez, Chief Marketing Officer for Crocs, said, “The LEGO Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit.
“We are both brands that pride ourselves in being built differently, in celebrating self-expression and in fueling creativity. I can’t wait for our fans to see what we’re creating together – we’ve truly broken the mold in a way that we never have before.”
These innovative clogs are only the first drop; Crocs x LEGO will release a second drop later this spring, and we can’t wait to see what’s in store.
In more fashion and beauty collaboration news, H&M has just teamed up with affordable beauty brand e.l.f for a brand-new fragrance collection, including a take on e.l.f’s viral gripping primer, the Power Grip Salty Drip EDP, £19.99.
While Next has just teamed with Kelly Brook for a new high street lingerie range designed for fuller busts just in time for Valentine’s Day.
