Cadbury has launched a new ‘Grab and Go’ size of their popular Dairy Milk chocolate bars at Morrisons, but not everyone is impressed with the new ‘convenient’ treat
Cadbury has unveiled a brand new size of their bestselling Dairy Milk chocolate bar which they claim will be more ‘convenient’, though not everyone’s convinced.
Cadbury has been particularly on it lately in introducing new variations of their beloved chocolate products. While Sainsbury’s shoppers recently discovered a brand new variant of their Dairy Milk chocolate dessert, Morrisons has now become the latest retailer to stock a new size of the popular Dairy Milk chocolate bars, though fans were left puzzled as to why it had been created at all. Taking to Instagram, popular account ‘New Foods UK’ shared photographs after discovering a brand new ‘Grab and Go’ sized Dairy Milk bar, available in the three most popular flavour variants.
“Brand new Cadbury Grab and Go Bars spotted at @morrisons,” the post read, as they shared images of the various flavours of the new chocolate bar sizes.
The different bars were seen sitting comfortably in the palm of the photographer’s hand, as the rectangular chocolate bar was shown to be considerably smaller than the more familiar standard 95g, 110g, and 180g sharing bars. Cadbury announced they’re introducing a new pack size for customers to savour its most beloved Dairy Milk chocolate varieties in a portioned, and more convenient format.
The new selection of 56g Grab and Go bars provides shoppers with an alternative bar that Cadbury said ‘meets the growing demand for convenient treats’, as they feature handy resealable packaging that enables consumers to enjoy chunks immediately and preserve chunks for afterwards.
This message is also displayed on the packets of the Grab and Go bars, suggesting customers can savour ‘chunks for now and chunks for later’.
The Grab and Go bars are offered in three of the brand’s top-performing flavours, Cadbury Dairy Milk, Cadbury Dairy Milk Marvellous Creations and Cadbury Dairy Milk Chopped Fruit and Nut. The new bars will retail at £1.29 and will be placed alongside Cadbury’s Duo range.
However, not everyone was particularly impressed by the new-sized chocolate bar, as numerous Cadbury enthusiasts headed to the comment section of the Instagram post to express their opinions.
“There’s never any chunks left over for later,” one individual remarked, while another commented: “I don’t understand the concept.”
A third responded: “Chunks for now, none for later!”.
Meanwhile a fourth wrote: “They already do grab and go bars and they’re at least double the size of those ones!”.
Why are Cadbury chocolate bars becoming smaller?
If you’ve spotted Cadbury’s chocolate bars shrinking on the shelves lately, you’re certainly not imagining things. And there are clear reasons why chocolate prices could continue to climb over the coming months, or even years.
Extreme weather driven by climate change has hammered cocoa farmers’ crop yields across Africa. Severe rainfall in India, Brazil and Thailand in 2023, followed by droughts the year after, resulted in poor harvests across those nations too, forcing prices upwards.
As a result, many chocolate manufacturers, including Cadbury, have been left with little choice but to either hike the prices of their products due to soaring ingredient costs, or keep prices steady while quietly making the products smaller.
Dirk Van de Put, chief executive of Cadbury’s parent company Mondelez International, told BBC Radio 4’s The Big Boss podcast that Cadbury attempted to keep prices relatively stable for consumers, which meant shrinking the size of products instead.
He explained: “Most consumers love their Cadbury.
“They want to have their daily Cadbury, but when they were paying £1, they don’t want to then pay £1.50 or £2 for the same quantity. They would like to continue to buy something at £1.
“So what do we do? Yes, we reduce sometimes the size,” he said. “We don’t do that in a malicious way. But if we look at how consumers make their decisions, the price point at which they can buy is very important to them.”
