It’s an age-old question with Cadbury’s Creme Eggs – how do you eat yous? Well now the chocolate makers have come up with a gadget to cover every one of those bases
Cadbury has unveiled a Creme Egg ‘GooTool’ to help fans perfect their sweet treat-eating rituals mess free.
The confectionary giant has created the dedicated five-in-one gadget after discovering how the nation is eating theirs, including using cutlery already rattling around in their kitchen drawer.
Tapping into that ingenuity, Cadbury has released a limited-edition gizmo featuring delicate tweezers, a spork, grater, straw and a whisk for the perfect gooey mix. Research peeled back the wrapper on the wonderfully inventive ways Brits eat their favourite gooey treat.
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While the most popular method remains the classic ‘bite and scoop’ (47%), the survey revealed many are already improvising with cutlery. Half the nation uses a teaspoon (50%), a quarter prefer to cut their eggs into segments (25%), while one in 10 even deploy a fork.
The findings also revealed that Brits fall into several distinct Creme Egg eating personalities. Almost half (47%) are ‘secret indulgers’ who enjoy their Creme Egg in private, while more than a quarter (28%) are ‘proud and public’ eaters who have no shame in their messy methods.
When asked what upgraded eating experience they’d try with the new ‘GooTool’, 39% were tempted by the idea of using the grater for a chocolatey sprinkle over a dessert, hot chocolate, or another snack, such as crisps.
Sarah Walker, Cadbury Creme Egg Brand Manager, said: “We’ve always known our fans are brilliantly bonkers.
“Learning that so many people are using everything from straws to tweezers to enjoy a Creme Egg – we just had to create a way to celebrate that.
“The ‘GooTool’ is the ultimate accessory for perfecting your personal eating ritual, no matter how wonderfully weird. And a reminder that there’s no wrong way to enjoy a Cadbury Creme Egg, it’s just your way.”
Cadbury is dropping just one exclusive GooTool in a social media giveaway, visit @CadburyUK on Instagram to enter.
