Little Levi Hallows was the top choice over hundreds of applicants. The five-year-old boy wowed bosses after sending Aldi a video in which he sang about having a sweet tooth
A five-year-old year old boy has landed his ‘ultimate dream job’ as the Chief Easter Egg Tasting officer at Aldi.
Little Levi Hallows was the top choice over hundreds of applicants to become a reviewer for the discount supermarket, who will use his feedback to help improve next year’s range. He said: “I’m so excited and can’t wait to taste the eggs. My mum and grandparents are very proud of me and I can’t wait to tell all my friends at school.”
The boy wowed bosses after sending Aldi a video in which he sang about having a sweet tooth. The role was advertised through Aldi’s social media at the beginning of the month and asked avid chocoholics to send in audition videos explaining why they should bag the ‘the world’s sweetest job’.
Levi, from Stockport, Great Manchester, held his favourite bar of chocolate while singing: “Do you have a sweet tooth? I do! I’ve had it since I was a boy!”. The youngster is set to receive a selection of the supermarket’s Easter eggs in exchange for reporting back his thoughts to the supermarket’s buying team who will use his feedback to help guide what goes on shelves for Easter 2025.
As well as a love of chocolate, Levi is a budding karate star and has a keen interest in all things outer space. Luckily for the new Chief Easter Egg Tasting Officer, the supermarket’s 2024 range includes an enormous space-themed egg featuring a milk chocolate shell adorned with 3D white rocket-ship detailing.
Levi’s mum Mary Hallows, who works at Pets at Home, said: “As soon as I told Levi he had won, he started taking his new job title very seriously. He was absolutely over the moon.” Managing director of buying at Aldi UK, Julie Ashfield, said: “Our Easter eggs are hugely popular but it’s important we continue to amaze shoppers with innovative, fun products each year. That’s why the role of our Chief Easter Egg Tasting Officer is such an important one. Feedback provided really helps our buying team create a bigger and better range each year.”
