CHARLOTTE, NC, March 3, 2025 (EZ Newswire) — Bold Reuse, a national leader in the reusable packaging movement, is thrilled to announce its expansion into Charlotte, marking a significant milestone in the company’s coast-to-coast growth. This move strengthens Bold Reuse’s mission to build a nationwide reuse infrastructure network, reduce single-use waste, support sustainability goals, and create new regional jobs.
In partnership with the Charlotte Regional Visitors Authority (CRVA) and Hornets Sports & Entertainment, Bold Reuse is launching reusable cup programs at Spectrum Center, home of the Charlotte Hornets, and Ovens Auditorium, Charlotte’s largest performing arts theater. The Charlotte Regional Visitors Authority (CRVA) manages Ovens Auditorium and back-of-house operations at Spectrum Center.. This initiative supports the city’s broader Circular Charlotte commitment to achieving zero waste while fostering economic opportunity. The Charlotte Hornets are now the first sports team in the Eastern U.S. to implement a large-scale reusable cup program, setting a powerful precedent for professional sports.
“Implementing reuse at scale is one of the most impactful solutions for waste reduction, and we’re thrilled to partner with Bold Reuse to bring this initiative to Charlotte,” said Ashley Gladney, Sustainability Program Manager, CRVA. “The CRVA is taking a major step forward in our commitment to sustainability, ensuring that our community and visitors can be part of a movement that reduces waste and drives meaningful change.”
Transforming the Guest Experience with Reuse at Spectrum Center & Ovens Auditorium
Ovens Auditorium is leading the way in Charlotte’s sustainability movement by becoming the first entertainment venue in the city to operate entirely with reusable cups. In partnership with Bold Reuse, this transition eliminates thousands of single-use cups per event, proving that reuse at scale is both achievable and beneficial. This initiative not only significantly reduces waste but also enhances the guest experience. As a model for other venues nationwide, Ovens Auditorium is demonstrating that zero-waste solutions can be both practical and transformative.
For the Spectrum Center launch, Bold Reuse will collaborate with Levy, the venue’s food and beverage partner. For the remainder of this season, reusable cups will be available for alcoholic beverages in 9, 12, 16, and 32-ounce sizes in select areas throughout the venue. Fans can support the zero-waste goal by returning their cups to Bold Reuse collection bins, and ensuring they are washed, sanitized, and recirculated for future events. This initial rollout lays the groundwork for a full-venue expansion, with Spectrum Center planning to implement reusables arena-wide starting in the fall.
“We are proud to work with Bold Reuse as we continue to enhance our sustainability efforts at Spectrum Center,” said Hornets Sports & Entertainment Executive Vice President & Chief Venues Officer Donna Julian. “We are constantly seeking opportunities to reduce waste and promote environmental awareness among our patrons, and this is just the latest example of one way we can drive change in our building and community.”
“Scaling reuse programs in venues with a high volume of guests is a top priority for Levy,” said Vice President of Sustainability for Levy, Mary McCarthy. “We are proud to work with Bold Reuse, CRVA, and Hornets Sports & Entertainment to bring new sustainability solutions to the communities that we are a part of and inspire our fans and guests through incredible experiences.”
Bold Reuse’s Charlotte Expansion Opens the Door for Reusable Packaging Region-Wide To support this expansion, Bold Reuse has established local operations in Charlotte, including a dedicated facility to collect, wash, and sanitize reusable cups. This investment in regional infrastructure provides the foundation for scalable and easy-to-implement reuse systems for venues, festivals, corporate campuses, and large-scale events across the region to transition away from single-use waste. In this capacity, Bold Reuse is helping Charlotte lead the way in circular economy solutions, reducing landfill waste while creating green jobs and long-term sustainability impact in the city’s growing environmental sector.
“Charlotte is a pivotal milestone in Bold Reuse’s coast-to-coast expansion, further solidifying our position as the leading reuse infrastructure provider for sports and entertainment venues. But this is just the beginning—our presence here enables festivals, corporate campuses, and events across the region to embrace reuse at scale. By partnering with Spectrum Center and Ovens Auditorium, we’re proving that reuse can seamlessly integrate into large operations, enhancing the fan experience while setting a new standard for venues,” said Jocelyn Quarrell, CEO of Bold Reuse. “We’re excited to bring reuse to Charlotte and look forward to expanding our impact across the region.”
Scaling Nationwide: Bold Reuse’s Growing Impact
With operations in Portland, Seattle, Phoenix, Kansas City, Chicago, and now Charlotte, Bold Reuse continues to accelerate the future of reusable infrastructure nationwide. The company partners with major sports teams, entertainment venues, schools, events, and corporate campuses, helping them transition from single-use waste to scalable, cost-effective reuse solutions that improve guest experience while reducing waste.
About Bold Reuse
Bold Reuse is leading the reusable packaging revolution, helping companies transform their operations to reduce waste, achieve sustainability goals, and enhance customer loyalty. Trusted by iconic brands like Starbucks, PepsiCo, Portland Trail Blazers, Arizona Diamondbacks, Levy, and more, Bold Reuse delivers seamless, scalable reuse solutions for large venues, campuses, and corporations. With coast-to-coast operations and a proven track record of innovation, Bold Reuse has supported its partners in diverting over 5 million pounds of waste from landfills and creating tangible environmental impact. For more information, visit https://boldreuse.com.
About the Charlotte Regional Visitors Authority
The Charlotte Regional Visitors Authority (CRVA) works to deliver experiences that uniquelyenrich the lives of our visitors and residents. Through leadership in destination development,marketing and venue management expertise, the CRVA leads efforts to maximize theregion’s economic potential through visitor spending, creating jobs and opportunities for thecommunity. Brands supported by the CRVA include the Charlotte Convention Center,Spectrum Center, Bojangles Entertainment Complex, NASCAR Hall of Fame, CharlotteRegional Film Commission and Visit Charlotte in conjunction with the region’s destinationmarketing brand. For more information, visit crva.com.
About Levy
The disruptor in defining the sports and entertainment hospitality experience, Levy is recognized as the market leader and most critically acclaimed hospitality company in its industry. Levy has twice been named one of the 10 most innovative companies in sports by Fast Company magazine and has been honored by Forbes as a Best Large Employer, Best Employer for Diversity, and Best Employer for Women. Levy’s diverse portfolio includes award-winning restaurants, iconic sports and entertainment venues, zoos and cultural institutions, theaters and music festivals, and convention centers; as well as the Super Bowl, Grammy Awards, US Open Tennis Tournament, Kentucky Derby, Coachella and Stagecoach Music Festivals, and NHL, MLB, NBA, NFL and MLS All-Star Games. For more, visit levyrestaurants.com or follow us on LinkedIn, Instagram and X.
Media Contact
Mya Manibusan
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SOURCE: Bold Reuse
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