The Cadbury product has returned to B&M stores and is currently priced at just £1, with chocolate fans rushing to snap up the limited edition Easter treat while it’s around
Many people love treating themselves to chocolate during the Easter period, with foodies watching out for all the limited edition treats on offer. If you’re a Cadbury fan, you’ll be delighted to hear that one of its beloved Easter products has made a comeback to B&M stores.
The Cadbury Dairy Milk Creme Egg Bar (123g) was officially launched by Cadbury in the UK towards the end of 2023, though eagle-eyed chocolate lovers have recently spotted it popping up on B&M shelves. The sharing-sized tablet bar contains individual chocolate pieces filled with Cadbury’s signature gooey white and yellow fondant found in classic Creme Eggs.
On its Facebook and Instagram accounts, popular page Newfoodsuk shared a picture of the bar, saying: “Special Edition Dairy Milk Creme Egg Bar spotted at B&M Stores.”
The posts received thousands of likes, with numerous shoppers confessing they were rushing out to buy it.
One person tagged a mate and commented: “We’re going to B&M this weekend,” whilst another person called the bar ‘their favourite”.
A third added: “At the moment they are £1… I bought five the other day.”
Despite the excitement from some, others weren’t quite as keen, however.
One person declared: ” No ta, think I’ll give it a miss.”
Whilst another commented: “Creme Egg hasn’t tasted the same since they changed the recipe in 2015.”
The Cadbury Dairy Milk Creme Egg Bar usually sells for £1.99 in B&M, but is currently on special offer for just £1.
Did Cadbury change its Creme Egg recipe in 2015?
Indeed, Cadbury made a significant and controversial change to the Creme Egg recipe in 2015.
Cadbury replaced the iconic Dairy Milk chocolate used for the shell with what they described as “standard, traditional Cadbury milk chocolate”. This updated mixture uses a “standard cocoa mix” instead of the liquid milk-based Dairy Milk recipe.
At the same time, the standard multipack was reduced from six eggs to five, whilst the price did not decrease accordingly—a move often cited as an example of “shrinkflation”.
Cadbury (owned by Mondelez International) defended the decision by stating that the Creme Egg had only actually used a Dairy Milk shell for six out of its 45-year history. They claimed consumer testing showed the “new” standard cocoa mix was actually the preferred choice for the unique taste profile of a Creme Egg.
The change sparked a major consumer backlash, widely referred to as “Creme Egg-gate”. Reports suggested that the brand lost between £6 million to £12 million in sales the following year as many fans boycotted the product or switched to competitor brands.
