Amazon Prime Day 2026 has officially landed with hundreds of pounds of savings – here’s how to shop it, plus some great deals to snap up from Ninja, Dyson, Kindle and more
Bargain hunters rejoice, because Amazon Prime Day 2026 has officially returned for another year. The deals began launching at 12am this morning, and will continue on over the next few days, with some great savings still to be announced. This year’s earlier launch means you’ve still got plenty of time to shop for garden essentials and those all-important items to get your kids through the summer holidays.
With deals on everything from tech and homeware to beauty and fashion, this year’s Prime Day is the perfect opportunity to save yourself hundreds of pounds on those items you’ve been holding off on splashing out on. There are already some great bargains worth shopping, so we’ve put together everything you need to know about the 2026 Prime Day plus some great savings worth buying.
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About Amazon Prime Day 2026
This year Amazon Prime Day is running from 23 June until June 26 giving you a four day window to take advantage of the deals. Offers have now officially launched, and will close out around 11:59pm on June 26, with a constantly evolving roster of deals to shop from.
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How to shop Amazon Prime Day
To shop the Prime Day deals you’ll need to be an Amazon Prime member , which means signing up here . You can sign up at any time during the Prime Day window, or before it, and will be given instant access to all the offers available.
You can save up to 40% on items during the sale, and your Prime membership will give you free next day delivery on your buys. Plus, Prime members automatically get access to Amazon Prime TV, with the Prime Day sale offering 50% off paid-for movies and TV shows on the streaming platform too.
This year there’ll also be themed daily deals including limited-time offers on newly launched items, Top 100 deals and Epic Prime Deals throughout the event. Amazon will also create custom lists of deals for you to make it easier to find things that match your interests.
Best Prime Day deals to shop
It’s rare that Dyson’s iconic Airwrap lands in a sale, but it’s even more rare to see it with quite such a hefty discount. Now with over £100 off, this is a deal we’re expecting to go quickly, so don’t hang around to snap it up.
The summer holidays are looming which means you’ll need to start planning how to keep the kids entertained whilst they’re broken up from school. Cricut’s start bundle is the perfect way to keep them amused and let them flex their crafting skills, especially now it’s on sale in the Prime Day sale.
Rather than filling your precious suitcase space with countless books to read on holiday, a Kindle lets you carry all the reading material you need right in your hand luggage. And with £40 off, now is the time to snap up one up with a seven inch display, ultra-thin design and a glare-free screen.
There’s nothing more frustrating than realising your knives are blunt halfway through cooking your favourite recipe, but if you’re not exactly a dab hand with a traditional sharpener, this knife block from Ninja is the perfect solution. With an integrated sharpener it’s easier than ever to keep your knives sharp, and you’ll get five knives and a pair of scissors included in the set.
Stacey Solomon recently shared her new favourite kitchen gadget for the heatwave; the Cuisinart Frost Fusion which makes everything from ice cream to slushies in under 30 minutes. This Amazon Prime Day the ice cream maker has also been slashed by a huge £100, bringing it down from £299.99 to £199.99 with the deal expected to run until June 28.
ghd’s styling tools have long been a favourite amongst professional hair stylists, and now you can save £60 on the Helios hair dryer. It gives you more precise control and enhances shine, leaving hair smooth and frizz-free – just like you’ve come back from the salon.
Amazon Prime Day is the ideal opportunity to make those larger purchases, and now you can save almost £200 on Vax’s carpet cleaner. Perfect for using if you have pets or small children, its deep clean and flexible bristles ensure it removes around 99% of bacteria.
Tick one extra chore of your daily to-do list with a robot vacuum cleaner which does all the hard work for you. This Roborock one has an anti-tangle design which stops hair from getting wrapped around, as well as a dual spinning mop so you can vacuum and clean your floors with minimal effort on your part.
Create fizzy versions of your favourite drinks at home with 49% off this SodaStream for Amazon Prime Day. Not only can you make sparkling water, but you can make your own versions of drinks like Pepsi and 7Up.
Perfect for a summer of sport, a projector means you can turn any wall into an instant large-screen TV ready to stream the World Cup, Netflix, Prime Video and more. You can use it both indoors and outdoors, and now you can save £80 with a Prime Day deal.
One of Mugler’s most popular perfumes, Alien has now been slashed by 36% in this Prime Day deal to save you £36. This deal applies to the 100ml bottle, but you can also save on other size bottles too, which have all been slashed in price.
Ditch the annoying cables this summer with this battery-powered cordless strimmer which is perfect for keeping your garden looking tip top for summer. It has a high speed motor and up to two hours of run time which should be plenty for most average size gardens.
A good garden furniture set will instantly elevate your outdoor space, and this three-piece set is perfect for hosting get-togethers in the sun. It includes a two seater sofa and lounger, which can be configured in different ways, and a coffee table which doubles as an ottoman for extra seating if needed.
Level up your gaming set up with an extra controller for your PS5 so you can enjoy multi-player games. It’s rare to find great deals on PlayStations and accessories, so saving £20 on the controllers is a great deal worth snapping up.
A classic pair of flipflops is a holiday essential, but if you find regular flipflops make your feet ache, swap them for this ultra-comfy pair from Fitflop. There are eight colours available, although only some are on sale at the moment, and they’re made with hidden comfort design details like ergonomic cushioned soles and high-rebound air foam.
Ninja is one brand that always has fantastic deals on during Amazon Prime Day, and the offers are already rolling in with over £100 off this Ninja Slushi. You can make things like slushes, frozen cocktails, frappés, milkshakes and frozen juices, with up to seven servings per batch – perfect for garden parties and BBQs. It’s also on sale for the same price directly from the SharkNinja website if you prefer to buy directly from the brand.
