Amazon has a wallet-friendly version of Amanda Holden’s favourite serum with 30% off right now
Britain’s Got Talent judge Amanda Holden has been raving about the skincare benefits of serums infused with salmon sperm. But while one particular option the TV star, 55, uses costs £150, shoppers can get their hands on a much more wallet-friendly version for less than £12.
Amanda favours Rodial’s Salmon DNA Water Oil, telling her Instagram followers that it’s become her “shortcut to hydrated, plumper-looking, radiant skin”, adding: “All the glow, but none of the appointment.” While a 30ml bottle of Rodial’s product costs £150, the Medicube Salmon DNA PDRN Pink Peptide Serum offers much of the same benefits for £11.90 on Amazon.
This is a 30% discount from its full price of £16.90 in a limited-time deal. It’s evidently a hit with customers, as over 30,000 bottles of this Amazon’s Choice product have been bought in the past month alone.
Salmon DNA PDRN is derived from salmon sperm, a buzzy new skincare ingredient which can boost collagen production and skin hydration, as well as encouraging cell turnover for brighter, bouncier skin. Medicube’s serum is bolstered by other skin-friendly ingredients – such as niacinamide, which promises to enhance ‘clarity and radiance for a healthy, dewy glow’, and peptides, which firm the skin to ‘lock in lasting hydration’.
Medicube promises the serum will help boost the skin’s hydration, reduce the look of pores and help even out skin tone. It’s said to have a lightweight texture and is suitable for all skin types, and is ‘gentle enough to be used daily’.
Medicube Salmon DNA PDRN Serum
£16.99
£11.90
Amazon
Buy here
The serum is full of skin-loving ingredients like salmon DNA PDRN, niacinamide and peptides.
If shoppers wanted to spend a bit more money on their skincare, there’s the Salmon DNA Water Oil for £150 from Rodial. This serum combines 59% active ingredients to ‘support cellular renewal, boost collagen and improve firmness and elasticity’, while locking in moisture.
Alternatively, for a vegan alternative shoppers could look to the INKEY Lab PDRN Serum, which costs £18 from Boots. Using a vegan version of PDRN (which is what salmon sperm is), it aims to ‘boost skin bounce’ and give users glass skin.
Shoppers have raved about Medicube’s Salmon DNA Serum, giving it an average 4.5 star rating from over 18,800 reviews on Amazon. One customer called it the “absolute holy grail for my skin”, writing in their review: “I am completely obsessed with this serum and just purchased my second bottle! If you are looking for a product that delivers a serious, glass-like glow and intense hydration, this is it.
“The texture is beautiful—it has a gorgeous, lightweight pink formula that sinks into the skin immediately without feeling sticky or heavy. Since adding it to my routine, my skin looks noticeably plumper, smoother, and much more radiant.”
Another added: “Really nice product that feels good on the skin leaving a fresh glow.” While a third chimed in: “Great quality, excellent value and great on my skin.”
However, skincare is extremely personal, and not everyone quite felt the benefits. This shopper wrote: “It feels nice on the skin but I can’t work out if it’s made it worse or better (I have combination skin if that helps).
“I liked it under my make up I felt it made me glow.” Another wrote: “It’s great on my skin, I do notice a difference. Not a fan of the smell though!”
