The moves are designed to help with back to school costs – but almost half of parents don’t realise they are happening
Almost half of parents are unaware of new school uniform rules that are coming into force from September 2026.
Most primary schools in England will only be able to ask parents to buy a maximum of three branded uniform items per child, while secondary and middle schools can require up to four items if one of them is a tie.
But a survey by Money Wellness of 1,000 parents with school-age children found 48% had no idea the new rules were coming, while only a quarter (24%) said they were fully aware of the changes.
The moves are designed to help with back to school costs. One in five parents (20%) spend more than £150 a year on school uniform for each child, while three-quarters (76%) spend between £51 and £200.
But nearly one in 10 (9%) say they use a credit card or Buy Now Pay Later to pay for school uniform, while a further 4% rely on help from family or friends.
However, parents remain divided over whether the new rules will make much difference. Around three in five (61%) think limiting branded items will save them money, but 30% don’t expect to see any saving at all.
Sebrina McCullough, director of external relations at Money Wellness said: “Buying school uniform is one of those unavoidable costs that arrives all at once, often when family budgets are already under pressure after the summer holidays.
“The new rules are a positive step, but our research suggests many parents don’t yet know they’re coming. Raising awareness will be just as important as changing the rules if families are to benefit.
“What’s most concerning is that some parents are still having to rely on credit or Buy Now Pay Later just to get their children ready for school. Uniform is an essential cost, but borrowing to pay for it can leave families starting the new school year with debt hanging over them.”
How to save money on school uniform
You could get up to £200 toward school uniform costs if you’re on a low income, claiming benefits or receiving free school meals.
School uniform grants are provided by all councils in Wales, Scotland and Northern Ireland, and some in England. It isn’t a statutory requirement in England, which means councils don’t have to offer the support. The exact eligibility criteria also varies between councils.
Some charities also offer grants to help cover the costs of school uniform – although again, you’ll normally need to be on a low income or claim benefits.
Turn2Us has a free grants search tool so you can find out what help is available to you. It is also worth keeping an eye on local buy and sell Facebook groups for other parents selling school uniform.
Ms McCullough added: “If the cost of school uniform is stretching your budget, speak to your child’s school before turning to credit.
“Many schools offer second-hand uniform sales, hardship support or can suggest lower-cost alternatives. If you’re struggling with several household bills, getting free debt advice early can make a real difference.”
