The code is easy to miss if people do not know what to look for
Aldi shoppers should pay close attention when they next shop at the budget supermarket, as a tiny code that might seem meaningless to most people is a signal that a big change is coming. Knowing it when you see it could help people “stock up” on certain items before it is too late.
The subtle sign was pointed out by Jordon Cox, known for sharing money-saving tips online and for ITV’s This Morning. It could help some supermarket shoppers stock up on their favourites before they’re gone for good.
In an Instagram post, he said: “On pricing labels, if you see a ‘D’ in the top right corner, that item’s being discontinued, so when the shelf is cleared, they won’t be restocking.
“You’ll often find this on SpecialBuys and limited-time items, but sometimes you’ll see this around other places in the shop too. If it’s something you want, and it’s a good deal – stock up before it’s sold out.”
Before people start panic-buying their favourite food or drink before it disappears, Aldi has been known to axe and then revive popular items that were limited edition. Just this week, the supermarket announced that its previously viral, Garlic Bread crisps would be coming back to stores from April 15 at £1.15 a bag, having appeared on-and-off since 2024.
Unlike traditional stores, which use paper tags, Aldi uses an electronic system to make updating what is on offer each week a bit quicker and easier for staff.
Replacing printed tags would be time-consuming, especially on a Wednesday or Saturday evening when workers will be refreshing the middle aisle with dozens of new products. It also reduces unnecessary paper waste.
The digital tags often feature icons for price drops and promote any ‘new’ product lines. Concerns have been raised by shoppers and experts that these digital tags could allow for surge pricing, sometimes called dynamic pricing, during high-demand periods, but no such plans are in the works, experts have confirmed recently.
In other Aldi news, the supermarket has cut prices on almost 500 items since the start of 2026. The supermarket previously revealed it has invested £122million in lowering prices so far this year, including fresh and frozen food, cupboard staples, household essentials and personal care products.
Recent price cuts include creme fraiche down from 85p to 75p, protein porridge pots reduced from 69p to 59p, and chickpeas down to from 49p to 45p. Aldi has also reduced its British pork shoulder steak from £4.39 to £4.29, with snacks such as cashews and almonds both lowered to £1.69.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We know that many households are continuing to feel the pressure of rising costs, which is why we’ve already invested £122million in lowering prices this year and will continue to do everything we can to keep prices down for our customers. With nearly 500 products reduced so far in 2026, we’re helping shoppers make their money go further, without compromising on quality.”
