Research by consumer group Which? comparing the UK’s big grocers has revealed just how much families could save on a big shop
Aldi has again been crowned Britain’s cheapest supermarket – just beating discount rival Lidl.
Consumer group Which? runs a monthly check of groceries across eight UK supermarket chains. July’s list of 93 items included a mixture of own-brand and branded products – including milk, cheese and Hovis sliced bread.
Aldi was cheapest last month, at £158.05, while Lidl followed close behind, at £160.70. Asda was third in Which?’s analysis (£185.81), remaining one of the cheapest supermarkets regardless of loyalty schemes.
The news will come as much needed relief to struggling Asda as it battles with a falling market share and cut throat competition. It comes amid talk last week that a mega merger between Asda and Sainsbury’s could even be back on, seven years after it was a £12billion potential tie-up collapsed.
According to Which?, the big shop at Sainsbury’s – for those using the Nectar loyalty scheme discounts – was £187.86 on average, That beat Tesco’s Clubcard prices (£188.45) by just 59p. Morrisons and Tesco without a Clubcard tied in the middle of the table with the same total for our list in July (£195.63).
Waitrose was once again the most expensive supermarket (£226.95) – at 44% more than Aldi for comparable items. Ocado was second dearest (£209.40) – 32% pricier than Aldi.
Reena Sewraz, Which? Retail Editor, said: “While inflation remains stable for now, many households will be worried about prices going up in the coming months.
“The discounters are still the cheapest supermarkets, while Asda beats Sainsbury’s and Tesco’s loyalty scheme prices according to our analysis.
“When walking into one supermarket over another – or forgetting your loyalty card – can mean paying over 40% more for comparable everyday essentials, switching where you shop is still the fastest way to slash your weekly grocery bill.”
