Customers visiting will be able to take advantage of the offer until Friday
With Wimbledon now underway, Aldi is celebrating by offering thousands of free strawberries to shoppers. However, only certain shoppers will be eligible for the new offer.
Customers visiting the Wimbledon store in London can treat themselves to the supermarket’s strawberries for free until July 3. The main draw of the 2026 Wimbledon Championships officially started on Monday, June 29, 2026. The tournament takes place at its historic venue, the All England Lawn Tennis and Croquet Club. The Ladies’ Singles Final takes place on July 11, and the Gentlemen’s Singles Final and tournament conclusion on July 12.
So other customers nationwide don’t completely miss out, Aldi is also slashing the price of its British Strawberries to just 99p. Shoppers across the rest of the country will be able to celebrate the tennis tournament with Aldi’s Nature’s Pick British Strawberries going on sale for just under £1 (227g), which is 55% cheaper than equivalent punnets at M&S.
The supermarket revealed it sold almost 1,700 tonnes of the British staple during Wimbledon last year — equivalent to 4.5 million punnets. As tennis season gets into full swing, Aldi predicts another win with over five million punnets expected to fly from shelves over the tournament this year.
This follows a growing trend in health-conscious shoppers, with strawberries becoming a go-to staple for households. Strawberries are naturally sweet and packed with vitamin C and fibre.
As well as Nature’s Pick British Strawberries (99p, 227g), shoppers can enjoy Aldi’s Everyday Essentials Wonky Strawberries (£1.19, 227g). Other options include Nature’s Pick British Strawberries (£1.99, 400g), Nature’s Pick British Strawberries (£2.79, 600g) and Specially Selected British Grown Strawberries (£2.85, 400g).
Why are strawberries associated with Wimbledon?
Wimbledon is famously associated with strawberries, as the tournament occurs from late June to mid-July, right during the peak season for British strawberry harvesting. When the All England Club first held its championship in 1877, fresh strawberries were considered a fashionable seasonal indulgence for the upper classes of Victorian society.
Before the invention of modern refrigeration, it was common to eat fresh fruit right after it was picked. This practice goes back to 1509 when Cardinal Thomas Wolsey served strawberries and cream at the court of King Henry VIII.
This easy dessert requires very little preparation. This makes it ideal for serving large groups quickly.
Nowadays, this tradition remains popular, with people enjoying more than 38 tons of handpicked berries from Hugh Lowe Farms during the two-week event.
