Makeup artist and Sculpted By Aimee founder Aimee Connolly sat down with us to share her expert mature skin makeup techniques, application tips and top product recommendations
Sometimes it’s the tiniest tricks that can make all the difference to how makeup appears, and who better to learn from when it comes to beauty matters than makeup artist and founder of Sculpted By Aimee, Aimee Connolly. We recently caught up with Aimee to discuss skincare and makeup, gathering her expert advice on application techniques, as well as the most suitable products for mature skin.
A beautiful base may be a staple in many everyday makeup collections, but one question frequently asked is how to prevent foundation from settling into fine lines as skin matures. The secret, according to Aimee, lies in selecting the right base to suit your skin type.
Proper skin preparation is naturally crucial too, with products that boost hydration and help restore plumpness being an excellent way to maintain an even-looking base. The Sculpted by Aimee Hydra Tint Moisturising Tinted Serum (£24 from ASOS) provides sheer coverage enriched with hyaluronic acid to deeply hydrate while delivering a plumped effect.
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Users might also want to explore Aimee’s current favourite from the Sculpted By Aimee collection – the £28 Cream Cushion Foundation available at ASOS. Featuring a K-beauty-inspired formula, it expertly blends silky, stretch-fit polymers with a fine mesh applicator to deliver buildable yet breathable coverage that’s perfect for year-round use.
One ASOS reviewer said of the product: “Unbelievable. Well what can I say, I am in shock! I cannot believe how good this product is, I would recommend it to everyone, didn’t feel like I had any makeup on, definitely worth a try” reports RSVP Live.
Get the look
Shop the Sculpted by Aimee Cream Cushion Foundation at ASOS
It is worth bearing in mind that another customer found a minor issue, saying the product ran out fast, writing: “I really like this foundation but it runs out very quickly.”
It’s also worth remembering that less is often more as we get older, with lighter formulas giving the complexion a fresher, more youthful look. While powder can still be a fantastic addition to any routine, Amy advises applying it selectively to specific areas, as heavy bases can have a tendency to settle into fine lines.
Putting together a new beauty routine can be an expensive business – and knowing where to splash out and where to cut costs isn’t always straightforward – but Aimee suggests spending wherever feels most relevant to you personally. The makeup artist points out that lip glosses, for instance, tend to be more of an impulse purchase that gets used frequently, whereas products designed for the skin – such as skincare and foundation – require a greater degree of trust, given how prominently they feature on the face.
While many with mature skin might initially consider their skincare as their most indispensable product, Aimee argues that a cream blush is also an outstanding everyday purchase, stating: “I will be buried in it.”
She explains that the cream formula works wonderfully on textured skin and skin that’s beginning to lose its elasticity, while also imparting a beautiful, healthy-looking glow. The brand’s Cream Luxe Blush costs £18 at Cult Beauty and features a radiant finish that blends effortlessly. Alternatively, Rare Beauty’s Stay Vulnerable Melting Blush is available at Space NK in multiple shades for £23 each.
While typical beauty concerns amongst Aimee’s more mature clients include under-eye concealer settling into fine lines and losing coverage more rapidly around the middle of the face, the makeup artist reveals there are numerous straightforward techniques that can help create a more lifted appearance for those seeking this effect. This includes brushing eyebrows slightly upwards to draw attention higher on the face.
Aimee also highlights that cream blush and highlighter bring vitality to the complexion. The Sculpted By Aimee Liquid Lights Highlight (£18, Cult Beauty) avoids harsh glitter, making it perfect for a more understated luminous finish.
The founder explains that one widespread myth about mature skin is that ‘you have to open a rule book at a certain age’. While many might believe they shouldn’t wear matte or shimmer eyeshadows, for instance, Aimee insists: “Anyone can wear makeup that makes them feel good.”
A prime example of a product that some mature beauty enthusiasts tend to skip in their routine is lip liner, but Aimee insists that paying attention to lip definition can make the ‘biggest difference.’ For those wary about using liner, she recommends opting for a neutral shade that closely matches your natural lip colour to achieve a more understated effect – we rate the KIKO Milano Smart Fusion Lip Pencil 0.9g as a wallet-friendly choice (available at LookFantastic) priced at £4.99.
Anyone looking to refresh their skincare regime might want to explore the Sculpted By Aimee CloudCream, which Aimee describes as appropriate for all ages and is enriched with ceramide to support skin barrier repair. It’s ‘like a hug for the skin’, she explains, delivering ‘delicious hydration and comfort’ ahead of applying makeup.
Skincare fans can presently sample the product for £15.00 at ASOS in a mini size, before investing in the full-sized version. Naturally, we couldn’t let Aimee leave without discovering her must-have essentials, which she identifies as a proper cleanser that genuinely purifies the skin, a quality moisturiser that offers protection, and naturally, that crucial SPF.
Aimee Connolly is the founder of Sculpted by Aimee, to purchase any products visit sculptedbyaimee.com.
